Product Manager - Growth

Location: Remote / Bangalore (preferred)

Experience: 2–5 years

About Rang De

Rang De (www.rangde.in) is a fintech social enterprise pioneering peer-to-peer lending for underserved communities in India since 2008. As an NBFC-P2P, Rang De connects individual lenders directly with borrowers, enabling affordable, timely, and customized credit while working closely with grassroots partners. Our technology-led model has supported thousands of farmers and micro-entrepreneurs across India and continues to evolve to serve some of the most marginalised communities.

Role Overview

We are looking for a Product Manager – Growth who will own the user funnel end-to-end from discovery to conversion, retention, and referrals. This role is ideal for someone who combines data-driven decision-making with strong execution in marketing-tech and user engagement, along with a solid understanding of user experience design.

You will work closely with marketing, tech, and design teams to optimize user journeys, improve conversions, and drive long-term engagement.

Key Responsibilities

1. Funnel Optimization & Growth

- Own and optimize the entire user funnel (Top → Activation → Retention → Referral)
- Identify drop-offs and bottlenecks; design experiments to improve conversion rates
- Drive improvements in onboarding, KYC, lending journeys, and repeat usage

2. Data Analytics & Insights

- Build and monitor product and growth dashboards
- Analyze user behavior, cohorts, and campaign performance
- Translate data into actionable insights and product/marketing experiments

3. Marketing Automation & Engagement

- Manage and optimize marketing automation tools (e.g., WebEngage, MoEngage,



Clevertap)
- Design and execute lifecycle journeys (Email, Push, WhatsApp, SMS)
- Personalize communication based on user behavior and segmentation

4. WhatsApp & Conversational Growth

- Drive WhatsApp-led engagement and conversion flows
- Build conversational journeys for onboarding, reminders, and reactivation
- Experiment with interactive formats to improve CTR and conversion

5. UX & Product Design Collaboration

- Create wireframes, user flows, and low-fidelity prototypes to communicate ideas
- Work with design teams to refine UI/UX for better usability and conversion
- Use tools like Figma, Sketch, or similar UI/UX tools to iterate on product experiences

6. Experimentation & A/B Testing

- Run structured experiments across funnel stages
- Measure impact of product changes, messaging, and campaigns
- Continuously iterate based on results

7. Cross-functional Collaboration

- Work closely with engineering, design, and marketing teams
- Translate growth hypotheses into product features and campaigns
- Ensure seamless execution and tracking of initiatives

What We're Looking ForMust-Have Skills

- 2+ years of experience in product management / growth / analytics-driven roles
- Strong data analytics skills (Excel/SQL; experience with tools like Mixpanel, GA, Amplitude is a plus)




- Hands-on experience with marketing automation platforms
- Solid understanding of user funnels, conversion metrics, and retention strategies
- Experience with WhatsApp marketing / conversational platforms (e.g., WATI)
- Working knowledge of UI/UX tools like Figma, Sketch, or similar
- Ability to design and interpret A/B tests and experiments

Positive-to-Have

- Experience in fintech, consumer internet, or social impact startups
- Familiarity with user segmentation, cohort analysis, and LTV optimization
- Strong product sense with an eye for design and usability

What Success Looks Like

- Improved conversion rates across key funnel stages
- Increased user retention and repeat investments
- Strong engagement through lifecycle marketing channels
- Scalable referral loops and organic growth

Why Join Rang De

- Work on a mission-driven product creating real-world impact
- Own high-impact growth initiatives end-to-end
- Collaborate with a lean, driven team solving meaningful problems
- Opportunity to shape how India participates in social investing
- Work from Anywhere (WFA)
- Competitive salary
- Additional 11 days leave for Vipassana Meditation

How to Apply:

Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and why they are passionate about joining Rang De. Please send your application to our Saurabh, our VP, Product at [HIDDEN TEXT]

Rang De is an equal opportunity employer and welcomes applications from individuals of all backgrounds. We celebrate diversity and are committed to creating an inclusive environment for all employees.

📌 Product Manager (India)
🏢 RangDe
📍 India