Marketing & Growth Manager – EdTech

Company: TheTuitionE.com

Location: Kolkata, India

Experience: 7–12 years

Employment: Full time

About TheTuitionE

TheTuitionE is a technology-driven tutoring and education platform connecting students with quality teachers and personalised learning solutions.

We are looking for a hands-on Marketing & Growth Manager who can take ownership of our digital marketing, student acquisition and brand growth — and build a strong marketing team as the business scales.

What you will do

- Develop and execute TheTuitionE's complete digital marketing and growth strategy
- Drive student and parent acquisition through Google, Meta, YouTube, Instagram and other relevant channels
- Plan, launch and optimise performance marketing campaigns
- Own lead generation, CPL, CAC, conversion and ROAS
- Develop marketing funnels, landing pages and conversion strategies
- Build TheTuitionE's presence across Instagram, YouTube, Facebook and LinkedIn
- Lead content strategy including Reels, short-form videos, campaigns and educational content
- Drive SEO, organic traffic and local search growth
- Use analytics and CRM data to identify opportunities and improve conversion
- Work closely with the sales/academic team to convert leads into paying students
- Experiment with AI tools to improve content creation, campaign execution and marketing productivity
- Identify and onboard agencies/freelancers where required
- Recruit, train and manage a high-performing marketing team

Who we are looking for

- 7–12 years of experience in digital, growth or performance marketing
- Strong hands-on experience with Google Ads and Meta Ads




- Proven B2C lead-generation and customer-acquisition experience
- Experience managing marketing budgets and delivering measurable ROI
- Strong understanding of funnels, CRO, analytics and attribution
- Experience with GA4, Google Tag Manager, CRM and marketing automation
- Strong understanding of social media and content marketing
- Excellent analytical and problem-solving skills
- Ability to build and manage a marketing team
- Experience in EdTech, education, tutoring, e-commerce, D2C, SaaS or consumer internet will be an advantage
- Entrepreneurial mindset — willing to do the work, not just manage agencies

A key requirement

We are NOT looking for someone who only manages agencies.

We need a marketing leader who can personally run campaigns, analyse data, generate leads, improve conversions and build the marketing function from the ground up.

Success in this role will be measured by

- Growth in qualified student/parent leads
- Cost per qualified lead
- Student acquisition and conversion
- Customer acquisition cost
- ROAS and marketing ROI
- Organic traffic and website conversion
- Social media and content performance
- Successful recruitment and development of the marketing team

Why join TheTuitionE

You will have the opportunity to build the marketing engine of a growing EdTech company from the ground up, with significant ownership over strategy, execution, team building and growth.

If you are a performance-driven marketer who loves building, testing and scaling, we would like to hear from you.

- Apply with your CV and a brief description of one successful customer-acquisition campaign you have personally managed.

📌 Marketing & Growth Manager EdTech (Kolkata)
🏢 The TuitionE
📍 Kolkata