Responsibilities

We are seeking a hands-on and commercially strong Sales Head - Namkeen & Bakery who can take ownership of revenue delivery and route-to-market for the new vertical, building the distribution network from the ground up across General Trade, Up-to-date Trade and emerging channels.

The individual will be responsible for designing and scaling the route-to-market, building the distributor network, managing channel economics, pricing and trade spends, driving market and category development, and leading a high-performing sales organisation.

The ideal candidate must have a deep, hands-on Namkeen background, which forms the core of the mandate, supported by credible exposure to the Bakery category. This is not a developmental role; we are seeking a leader who has independently built and scaled distribution in Namkeen and adjacent ambient foods, taken critical pricing and trade-spend decisions, and delivered profitable revenue growth without hand-holding. The role carries a clear path to evolve into a broader Business Head position as the category and business scale over time.

Qualifications

- Experience: 15+ years in FMCG sales and commercial leadership,



with significant experience managing large-scale distribution networks and driving revenue growth.
- Category Understanding: A deep, hands-on Namkeen background is essential and forms the core of the mandate (approximately 70%). Credible exposure to the Bakery category is strongly preferred, reflecting the remaining 30%.
- Sales Leadership: Proven track record of leading national or multi-regional sales teams, driving market expansion and achieving aggressive growth targets.
- Commercial Acumen: Strong understanding of pricing, trade spends, channel economics, product costing and profitability management.
- Distribution Expertise: Demonstrated experience building and scaling distributor networks, outlet coverage and route-to-market models for ambient foods.
- Business Orientation: Ability to balance revenue growth, market development and commercial discipline. Exposure to P&L; management is desirable.

Salary On Offer- Fixed CTC of 40-50 lacs depending on the skill sets that you bring on the table

📌 Lead Sales- Namkeen and Bakery (Nagpur)
🏢 Sashr Consultants
📍 Nagpur