About Tophat HR

Tophat HR is a boutique consulting firm specializing in tailored and comprehensive human resources consulting and management services.

About Our Client

Our client is a leading B2B technology company revolutionizing offline communication through an API-first platform for automated direct mail and address verification. They are looking for a talented Outbound GTM Engineer to join their growing marketing team.

Role overview

Our client is hiring an Outbound GTM Engineer to build, operate, and optimize outbound sales-enablement infrastructure. This role will own the technical execution behind multichannel outreach—from data enrichment and CRM workflows to email infrastructure, deliverability, sequencing, and reporting.

Marketing will provide campaign strategy, ICPs, personas, messaging, and content. You will ensure the systems execute reliably and reach primary inboxes.

Work Mode: Work From Home

Shift Timings: 7:30 PM – 3:30 AM IST (Monday to Friday)

Key Responsibilities:

- Build and run our outbound GTM engine across prospecting, enrichment, sequencing, deliverability, and reporting.
- Create AI-powered workflows for account research, personalization, lead scoring, and outreach using tools and internal data
- Set up and maintain outbound email infrastructure: Domains, mailboxes, DNS, SPF, DKIM, and DMARC/ Email warm-up, sender reputation, inbox placement, and blacklist monitoring/ Deliverability optimization for Gmail and Microsoft Outlook/Hotmail
- Build and optimize multichannel outbound campaigns across: Email, LinkedIn, Phone / Power Dialer tasks and CRM workflows
- Set up and manage sales enablement platforms such as Lemlist, Apollo, Reply.io, Instantly, Smartlead, Clay, and similar tools.
- Maintain reliable data flows and bidirectional syncs between outbound tools and Zoho CRM.
- Manage lead operations in Zoho CRM: Import, clean, enrich, deduplicate, tag, assign,



and route leads/ Ensure correct source mapping and data quality/ Prepare data in the right formats for CRM, sequencing tools, and Power Dialer platforms
- Build and maintain email marketing automation in Zoho Campaigns / Zoho Marketing Automation: Nurture sequences/ Lifecycle workflows/ Segmentation and trigger-based campaigns/ Performance reporting and optimization
- Support SDR performance by providing clean data, effective tools, automation, playbooks, and actionable insights.
- Enrich and prioritize accounts and contacts using firmographic, intent, email, phone, and LinkedIn data.
- Build dashboards and recurring reporting for campaign, funnel, deliverability, engagement, and pipeline performance.
- Maintain transparent documentation for workflows, system configurations, data mappings, and campaign QA processes.

Required experience:

- 4+ years in GTM engineering, sales operations, revenue operations, outbound operations, lifecycle/email marketing operations, or marketing automation.
- Demonstrable hands-on experience setting up and operating cold-email infrastructure at scale.
- Strong expertise in Zoho CRM, including lead imports, field mapping, assignment rules, workflows, reporting, and integrations.
- Strong experience with Zoho Campaigns and/or Zoho Marketing Automation, especially nurture campaigns, segmentation, workflows, and email reporting.
- Experience building and managing multichannel outbound sequences.
- Practical expertise in email deliverability, including DNS records, mailbox warming, inbox placement, sender reputation, spam prevention, and authentication standards.




- Comfortable working with APIs, webhooks, CSV transformations, Google Sheets, and automation tools.

Required tools and software proficiency

Core systems:

- Zoho CRM
- Zoho Campaigns
- Zoho Marketing Automation
- Lemlist, Apollo,Reply.io,instantli.ai,smartlead, salesloft,outreach.io, zoominfo or comparable sequencing platform
- LinkedIn Sales Navigator
- Google Sheets and CSV-based data workflows

Outbound, enrichment, and automation:

- Email warm-up and deliverability tooling
- Workflow automation platforms such as Zapier, n8n.io
- API integrations, webhooks, and CRM data synchronization
- Lead-enrichment and contact-verification workflows

AI-assisted research and operations:

- Claude
- ChatGPT
- AI/browser-research workflows for account research, website validation, list review, and data structuring

Preferred qualifications:

- Experience with Reply.io, HubSpot, Warmly, RB2B, Vector, or Bombora-style intent-data workflows.
- Experience administering sales-engagement tools through APIs.
- Experience working with ABM programs, ICP segmentation, buyer-persona workflows, and intent signals.
- Familiarity with Lemlist-to-Zoho CRM integrations and campaign reporting.
- Experience supporting a B2B SaaS outbound or SDR organization.

Success metrics:

- Reliable outbound infrastructure with strong Gmail and Outlook inbox placement.
- Accurate lead enrichment, CRM mapping, routing, and data synchronization.
- Campaigns launched on time with complete QA and reporting.
- Reduced manual effort in list preparation, imports, formatting, and workflow execution.
- Clear visibility into campaign engagement, meetings, pipeline, and conversion performance.

We are an equal opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process.

📌 Outbound GTM Engineer (India)
🏢 TopHat HR
📍 India