Job Description

PPC Team LeaderCompany Description

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ALPHONSO MEDIA (OPC) PRIVATE LIMITED is a growth-focused organization specializing in small and medium-sized projects across diverse industries. Our team consists of experienced professionals who understand the practical constraints and challenges businesses face while scaling.

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We work closely with clients to define ambitious goals and create realistic, performance-driven strategies to achieve them. Our approach is tailored to each business, helping clients differentiate themselves from competitors, generate consistent growth, and unlock new opportunities.

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Role Description

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We are looking for a PPC Team Leader to join our team and take ownership of PPC team management, campaign performance, and strategy execution.

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The ideal candidate should have strong hands-on expertise in Google Ads and Meta Ads, along with the ability to lead, guide, mentor, and improve the performance of a team of PPC specialists.

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This is a full-time, on-site position based in Mohali District.

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Main KPIs & Responsibilities

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- Team Leadership & Performance: Lead, guide, mentor, and manage the PPC team while ensuring team members consistently meet their individual and account-level targets.
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- Google Ads Expertise: Demonstrate strong practical knowledge of Google Ads, including Search, Performance Max, Display, Shopping, YouTube, bidding strategies, audience targeting, conversion tracking, and campaign optimization.
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- Meta Ads Expertise: Demonstrate strong knowledge of Meta Ads, including campaign setup, audience targeting, creative testing, retargeting,



budget management, lead generation, and conversion campaigns.
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- Campaign Performance: Monitor and improve key performance metrics including ROAS, CPA, CPL, CTR, conversion rate, and overall campaign profitability, based on client objectives.
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- Account Growth & Optimization: Identify opportunities to scale successful campaigns while maintaining performance and controlling acquisition costs.
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- Team Training & Development: Train and mentor PPC specialists, conduct performance reviews, share best practices, and improve the team's overall technical and strategic capabilities.
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- Quality & Execution: Ensure campaigns are properly structured, launched, tracked, monitored, and optimized within agreed timelines.
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- Client & Business Objectives: Ensure PPC strategies are aligned with client goals such as lead generation, sales, revenue growth, and customer acquisition.
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- Reporting & Accountability: Regularly review campaign and team performance, identify issues, and provide actionable recommendations to improve results.
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- Strategy Development: Contribute to PPC strategies for recent and existing accounts and establish effective testing, optimization, and scaling processes.
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- Problem Solving:



Proactively identify campaign, tracking, performance, and team-related issues and take appropriate corrective action.
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- Performance Ownership: Take overall responsibility for the quality and performance of PPC campaigns managed by the team.
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Qualifications

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- Strong team management and leadership skills, with the ability to guide, mentor, and coordinate PPC specialists.
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- Strong hands-on experience with Google Ads and Meta Ads is essential.
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- Proven experience managing PPC campaigns with measurable results.
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- Strong understanding of lead generation, conversion optimization, ROAS, CPA, CPL, CTR, and conversion rates.
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- Ability to analyze campaign data and make effective, data-driven decisions.
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- Excellent communication skills for working with clients, team members, and internal stakeholders.
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- Strong sales and marketing understanding with the ability to connect PPC performance to business objectives.
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- Excellent organizational and time-management skills with the ability to manage multiple accounts and priorities.
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- Previous experience in a PPC leadership or team-lead role is preferred.
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- Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
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Salary

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₹17,000 – ₹21,000 per month

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Salary Range: Strictly ₹17,000 to ₹21,000 per month.

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Candidates applying for this position should be comfortable with the above salary range.

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Job Type

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Full-time | On-site

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- Location: Mohali District, Punjab
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📌 PPC Team leader (Sahibzada Ajit Singh Nagar)
🏢 ALPHONSO MEDIA (OPC) PRIVATE
📍 Sahibzada Ajit Singh Nagar