Experience: 2–4 Years
Location: Delhi NCR | On-site

About Effora Effora is building a next-generation Beauty & Wellness brand focused on science-backed, high-efficacy products across hair, beauty and wellness.
We are building at the intersection of product efficacy, technology, content, community and customer experience , with the ambition to create a large, trusted consumer brand from India.
We are a fast-moving, early-stage team where people work closely with the Founder, take real ownership and directly shape how the brand grows.

Role Own visual execution across Effora’s social media, website, landing pages, ads, marketplaces, campaigns and product launches.
This role is for someone who combines strong visual taste, UI/UX thinking and video execution and can translate brand ideas into high-quality consumer-facing output.

Responsibilities Create static and motion creatives for social media, paid ads and campaigns
Design and improve website pages, landing pages and e-commerce journeys
Work on UI/UX, wireframes and conversion-focused layouts
Edit Reels, short-form videos, product videos and performance creatives
Translate brand briefs into strong visual concepts and executions
Maintain consistency across all customer-facing brand touchpoints
Support packaging, launches, website and marketplace creatives




Repurpose content across multiple formats and channels
Use AI tools to improve ideation, design, editing and creative production

KPIs Creative quality
Speed and output
On-time delivery
Brand consistency
Website / landing page design quality
Ad creative performance
Conversion-focused design output

Must-have qualifications 2–4 years in Visual Design, UI/UX and Video Editing
Strong portfolio across static design, UI/UX and short-form video
Proficiency in Figma, Photoshop, Illustrator and Premiere Pro / After Effects or equivalent
Strong understanding of e-commerce UX and conversion-focused design
Strong social-first and performance creative skills
Excellent visual taste, typography and composition
Fast, independent and execution-oriented

Preferred qualifications Experience in D2C, Beauty, Wellness, Fashion or Lifestyle
Shopify / e-commerce website design exposure
Landing page and CRO design experience
Meta ad and UGC-style editing experience
Motion graphics / animation skills
Packaging design exposure
Comfortable using AI creative tools

Success in this Role Build a robust, premium and consistent visual identity for Effora across every digital touchpoint while helping improve content performance, website experience and conversion.

📌 Visual Designer, UI/UX & Video Editor (Kanpur)
🏢 Effora | Beauty & Wellness
📍 Kanpur