ROLE SUMMARY

Owns the editorial vision, campaign strategy and quality bar for the organisation's public-facing content. Sets narrative direction, leads a multi-disciplinary content team, and is the final editorial authority on tone, accuracy and institutional appropriateness across every channel.

KEY RESPONSIBILITIES

- Campaign strategy: define the core narrative and 'why now' logic for national campaigns; set 3–5 coherent content pillars and a differentiated platform strategy.
- Audience & messaging: segment audiences and direct meaningfully distinct messaging for each.
- Content development: commission and shape long-form articles, social copy, taglines and short-film concepts; ensure they are researched, sourced and campaign-native.
- Editorial review: act as final reviewer: identify factual, editorial, tonal, reputational and communication risks, and rewrite to keep urgency without amplifying panic.
- Editorial framework: own the fact-verification process,



source hierarchy, sign-off chain and misinformation-response protocol.

ELIGIBILITY

- At least 7 years' media experience of working as Creative Head / Team Lead in a Government Department / Reputed Media House.
- PG Diploma / Degree in Mass Communication / Journalism from a recognized university / institute with excellent command over English / Hindi. Desirable: Leading a social media team.

SKILLS

- Proven editorial leadership across written, social and video content.
- Sharp judgement on tone and understanding of communication conflicts.
- Solid original writing plus the instinct to spot the single most dangerous line in a draft.
- Ability to build proactive and reactive anti-misinformation strategy.
- Command of both English and Hindi communication contexts.

📌 Content Head (Delhi)
🏢 SQCI
📍 Delhi