Manager, MarketingJob requirementsExperience Range: With at least 7 to 10 years of B2B marketing experience, including hands-on expertise in IT services, consulting, digital transformation, SaaS, or enterprise technology domains Key Responsibilities:

- Develop and execute integrated marketing campaigns across B2B and consumer sectors, including retail, CPG, travel, hospitality, and e-commerce, achieving targeted lead generation and conversion goals

- Design and implement Account Based Marketing (ABM) strategies to drive demand generation and increase engagement with high-value accounts

- Manage field and vertical marketing initiatives, aligning activities with organizational objectives and industry-specific trends to maximize market impact

- Lead campaign planning and execution for events, webinars, email marketing, paid media, and executive engagement programs, ensuring timely delivery and measurable outcomes

- Optimize marketing automation platforms and CRM systems to enhance campaign performance, data accuracy, and reporting efficiency

- Coordinate executive roundtables, leadership forums, industry events, and analyst-led programs to elevate brand visibility and thought leadership

- Collaborate with cross-functional teams to support alliance-led go-to-market campaigns and connected commerce initiatives, driving partnership success

- Analyze campaign data and performance metrics to identify opportunities for continuous improvement and inform strategic marketing decisions

Required Skills:

- Account Based Marketing (ABM) strategy and execution

- Advanced proficiency in HubSpot, Salesforce, and Demandbase

- Digital campaign management across multiple channels





- Event and webinar planning using industry-standard tools

- Paid media campaign execution and performance analytics

- Demand generation for IT services, SaaS, and enterprise technology solutions

- Hands-on experience with email marketing platforms

- Expertise in AI, data analytics, cloud technologies, customer experience, supply chain, and intelligent automation

Preferred Skills:

- Experience with connected commerce and enterprise platform transformation

- Expertise in marketing to consumer audiences across retail, CPG, travel, hospitality, or e-commerce

- Advanced knowledge of analyst-led and alliance-driven GTM campaigns

- Proficiency in vertical marketing and field marketing within technology domains

- Exposure to emerging AI-driven marketing tools

Desired Qualifications:

- Master's degree in Marketing, Business Administration, Communications, or a closely related discipline

- Certification in Account Based Marketing (ABM) or Marketing Automation (such as HubSpot or Salesforce Marketing Cloud)

- Certification in digital marketing or campaign management (such as Digital Marketing Institute or AMA Certified Skilled)

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

📌 Manager, Marketing242 (Bengaluru)
🏢 Brillio
📍 Bengaluru