Job Description

Role Summary

The Orchestration Specialist is responsible for executing and optimizing GenAI-enabled omnichannel journeys across approved digital channels. The role focuses on content tagging, channel configuration and journey execution using platforms such as SFMC and Bynder.

Key Responsibilities

- Apply foundational understanding of the pharma industry and regulated marketing communications to ensure compliant journey execution
- Interpret marketing plans, brand objectives, and HCP engagement dynamics to accurately operationalize campaign intent within SFMC journeys
- Define and manage HCP entry and exit criteria, eligibility rules, and journey progression logic based on behavior, consent status and engagement signals
- Implement and enforce frequency caps, contact policies, and channel prioritization rules
- Support next-best-action (NBA) and next-best-message (NBM)



execution by embedding analytics-driven recommendations into SFMC journeys
- Partner closely with CRM, data, consent, analytics, and content teams to ensure accurate data flows and compliant journey execution
- Configure and execute omnichannel campaign journeys in Salesforce Marketing Cloud (SFMC) as defined in campaign planning
- Tag all campaign content in SFMC to enable tracking and performance measurement
- Enter required orchestration parameters in SFMC to map content to the correct stages of the journey
- Perform end-to-end journey validation and quality checks in SFMC prior to campaign launch
- Launch campaigns on SFMC and support post-launch execution stability and approved updates

📌 Orchestration Specialist (Hyderabad)
🏢 Dr. Reddy's Laboratories
📍 Hyderabad