Job Description

Role Overview

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The Deputy Regional Sales Manager (Dy. RSM) is responsible for leading and managing General Trade sales operations across a large regional geography. The role drives regional revenue growth, market expansion, distributor & super stockist management, and ensures consistent execution across multiple territories handled by ASMs/Sr. ASMs.

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This role is strategic, analytical, and leadership-oriented, with strong ownership of region-wide GT sales performance.

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Key Responsibilities

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Regional Sales Strategy & Planning

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- Develop and execute regional sales strategy aligned with company objectives.
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- Build annual/quarterly/monthly business plans for assigned region.
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- Identify growth opportunities, market gaps, and structural improvements in the GT network.
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Multi-Territory Leadership

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- Manage and review performance across multiple territories led by ASMs/Sr. ASMs.
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- Ensure consistent execution of visibility, promotions, pricing, distribution, and merchandising standards.
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- Conduct regular field audits and market-working with ASMs.
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Distributor & Super Stockist Management

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- Lead appointment, evaluation, and optimization of super stockists and key distributors.
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- Improve distributor ROI, manpower effectiveness, service levels, and operational discipline.
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- Drive credit hygiene, claim management, inventory planning, and route-to-market efficiency.
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Market Development & Expansion

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- Identify and prioritize recent markets, white spaces, and high-potential regions.
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- Lead expansion into emerging towns, rural growth pockets, and underperforming areas.
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- Approve surveys and appointments for new distributors in strategic locations.
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Team Leadership & Capability Building

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- Lead a multi-layered sales team: Sr. ASMs, ASMs, SOs, TSRs, and distributor salesmen.
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- Set KPIs, monitor performance, and drive productivity improvements.
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- Conduct capability-building, coaching, and periodic performance reviews.
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Regional Performance Monitoring

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- Review primary,



secondary, and tertiary sales to ensure coverage and efficiency.
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- Track outlet penetration, distribution width & depth, beat productivity, and service levels.
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- Use data-driven insights to drive corrective actions and performance improvements.
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Competition Tracking & Market Intelligence

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- Monitor competitor activities, price changes, trade schemes, and market-share movements.
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- Present insights to senior management and recommend strategic actions.
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Cross-Functional Alignment

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- Coordinate closely with Marketing, Supply Chain, Finance, Commercial & HR for regional requirements.
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- Drive execution of marketing initiatives, visibility programs, and new product launches.
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- Ensure demand forecasting and stock movement are aligned with sales plans.
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Reporting & Compliance

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- Submit comprehensive regional MIS, business reviews, competitor analysis, and performance reports.
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- Ensure adherence to company policies, compliance guidelines, and operational controls.
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Skills & Competencies

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- Strong leadership and ability to manage multi-level sales teams.
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- Deep understanding of General Trade FMCG distribution.
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- Excellent analytical, planning, and decision-making skills.
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- Solid negotiation and distributor management capabilities.
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- Proficiency in MS Excel, analytics, MIS & regional business reviews.
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- High discipline, strategic thinking, and strong communication skills.
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Ideal Candidate Profile

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- Strong exposure to Regional sales leadership, direct distribution, and super-stockist model.
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- Strong understanding of Gujarat and surrounding market geographies.
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- Ability to manage large GT sales teams and deliver consistent business results.
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Experience: 12–18 years of proven experience in FMCG – Snacks/Namkeen/Food

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Industry Preference: FMCG / Snacks / Namkeen / Food industry mandatory

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Education: Any Graduate & MBA

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Location: Rajkot & Jaipur

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Salary Negotiable up to 14 LPA based on experience and current salary.

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For More Details, call on (phone hidden) or email Your cv on [email protected]

📌 Regional Sales Manager (Rajkot)
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📍 Rajkot