Job Description

Job Title: Business Development Manager

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Location: Delhi NCR (onSite)

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Experience: 6–9 years

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Reports To: business director

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Compensation: ₹ 8 lac fixed CTC+ % incentives on sales

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About Pulp Strategy

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Pulp Strategy is a full-stack digital agency delivering transformative growth at the intersection of strategy, creative, MarTech, and technology. With a robust inbound pipeline, IP-driven offerings like NeuroRank and Channel Command, and marquee clients across industries, we are in a high-velocity growth phase.

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We are seeking a Business Development Manager who can drive mid-to-bottom-funnel closures. If you understand digital and creative services, can frame value, manage stakeholders, and move aligned leads toward final decision, this role is built for you.

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Role Objective

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To take ownership of high-intent inbound leads across strategy, creative, social, and technology services, moving them from proposal to decision with speed, clarity, and confidence. Closure of lead pipeline into business.

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Key Responsibilities

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Pipeline Ownership & Conversion

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- Own Pre + post-pitch and proposal-stage leads
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- Drive qualified prospects to commercial decision in 2–3 weeks
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- Track lead health and maintain pipeline movement in CRM
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Strategic Follow-Up Execution

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- Build insight-driven follow-up flows (value drops, use cases, competitor risk)
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- Build and maintain automation discipline in pipe nurturing
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- Leverage case studies, ROI narratives, and proposal teasers
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- Pre-align budget and stakeholder expectations before final closure call
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Stakeholder Navigation

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- Engage with CMOs, Marketing Heads, Product Leads, and Brand Teams
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- Identify blockers, objections, and authority gaps early
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- Know when to escalate, when to nudge, and when to close
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Closure Confidence

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- Work closely with the Founder / other teams for final-stage conversions
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- Own conversion outcomes: not just follow-ups, but revenue movement
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- Maintain momentum post-proposal; never let high-quality leads drift
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Candidate Profile

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- 6–9 years in BD, consultative sales, or inside sales for digital/creative/tech services
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- Proven record closing projects/retainers worth ₹30L–₹90L+
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- Excellent written and verbal communication; solid commercial framing
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- Comfortable managing multi-stakeholder enterprise conversations
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- Operates with urgency and ownership, not just effort
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- Structured with follow-ups, CRM, and reporting
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- Not afraid to pick up the phone, challenge objections, or ask for the decision
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Performance Metrics

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- Pipeline-to-close ratio (target: 10–15%)
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- Average closure time per proposal (target: ≤ 21 days)
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- Revenue influenced and owned per quarter
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- Quality and velocity of lead movement in CRM
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📌 Business Development Manager (New Delhi)
🏢 Pulp strategy
📍 New Delhi