Job Description

Paid Campaigns Specialist (Google Ads & Meta Ads)About the Role

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We are looking for a results-driven Paid Campaigns Specialist with hands-on experience in managing high-performing digital advertising campaigns across Google Ads and Meta Ads. The ideal candidate is analytical, creative, and performance-focused, with a proven ability to generate qualified leads, increase conversions, and maximize return on ad spend (ROAS).

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You will be responsible for planning, executing, optimizing, and reporting on paid media campaigns across multiple industries and markets while collaborating with designers, content creators, developers, and account managers.

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Key ResponsibilitiesCampaign Strategy & Planning

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- Develop and execute paid media strategies aligned with client or business objectives.
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- Research target audiences, competitors, and market trends.
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- Create campaign structures based on customer journey and marketing funnel.
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- Allocate budgets across platforms for optimal performance.
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- Build audience segmentation and remarketing strategies.
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Google Ads Management

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- Create and manage campaigns across:
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- Perform keyword research and competitor analysis.
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- Develop ad groups, responsive search ads, and compelling ad copy.
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- Implement bidding strategies including:
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- Manage negative keywords and search term optimization.
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- Monitor Quality Score and improve Ad Rank.
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Meta Ads Management

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- Create and optimize campaigns on Facebook and Instagram.
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- Build custom audiences, lookalike audiences, familiar with value rule based optimization
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- Test audience segments, placements, creatives, and messaging.
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- Optimize campaign performance using Meta Ads Manager.
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- Configure and maintain:
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- Google Tag Manager
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- Google Analytics 4 (GA4)
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- Meta Pixel
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- Conversion API (CAPI)
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- Google Ads Conversion Tracking
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- Enhanced Conversions
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- Troubleshoot tracking discrepancies.
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- Build dashboards and performance reports.
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Reporting

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- Prepare weekly and monthly campaign reports.
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- Analyse campaign performance against KPIs.
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- Present actionable insights and optimisation recommendations.
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- Communicate campaign performance to stakeholders.
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Landing Page Optimisation

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- Work with designers and developers to improve landing page performance.
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- Recommend UX and CRO improvements.
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- Monitor landing page conversion rates.
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- Collaborate on A/B testing initiatives.
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Creative Collaboration

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- Brief creative teams on ad requirements.
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- Recommend creative concepts based on campaign objectives.
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- Review ad creatives before launch.
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Industry & Platform Updates

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- Stay updated with platform changes, policies, and new advertising features.
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- Recommend new campaign opportunities and beta features.
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- Keep abreast of emerging trends in digital advertising and AI-powered campaign optimisation.
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Required Skills

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- Expert knowledge of Google Ads.
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- Expert knowledge of Meta Ads Manager.
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- Solid understanding of paid media strategy.
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- Experience with Google Analytics 4 (GA4).
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- Experience with Google Tag Manager.
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- Knowledge of Meta Pixel and Conversion API.
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- Strong analytical and problem-solving skills.
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- Excellent reporting and data interpretation abilities.
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- Understanding of attribution models.
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- Familiarity with CRM integrations and lead tracking.
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- Ability to manage multiple campaigns simultaneously.
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- Excellent communication and time management skills.
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Preferred Experience

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- 3+ years of experience managing Google Ads and Meta Ads.
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- Experience managing monthly advertising budgets of AUD $10,000+.
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- Experience in lead generation campaigns.
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- Experience with eCommerce and service-based businesses.
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- Knowledge of LinkedIn Ads and Microsoft Ads (desirable).
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- Experience with Looker Studio reporting.
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- Familiarity with HubSpot, Salesforce, or similar CRM platforms.
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- Google Ads and Google Analytics certifications are highly regarded.
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- Meta Certified Digital Marketing Associate or Media Buying certification is an advantage.
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📌 Paid Campaigns Specialist (Kochi)
🏢 ACET Migration Services
📍 Kochi