Job Description

Brand Software Development Executive

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Job Overview

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We are looking for a Brand Software Development Executive who will be responsible for the development, maintenance, optimization, and continuous improvement of the brand's digital ecosystem and websites.

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The ideal candidate should have a strong understanding of web development, software technologies,

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coding, UI/UX, website performance, integrations, security, and digital best practices. This role requires someone who can independently manage day-to-day website requirements while also identifying opportunities to improve functionality, user experience, performance, and overall digital presence.

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Key Responsibilities

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1. Website Development & Management

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Manage the day-to-day development, maintenance, and smooth functioning of all brand websites.

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Develop new website pages, features, modules, landing pages, forms, and interactive componentsas required.

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Make regular updates to website content, layouts, functionality, and technical elements.

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Troubleshoot and resolve website errors, bugs, broken links, performance issues, and technicalproblems.

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Ensure websites remain updated, responsive, functional, and compatible across modern browsersand devices.

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Coordinate domain, hosting, SSL, DNS, CDN, backups, and other essential website infrastructurewherever required.

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2. Front-End & Back-End Development

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Write clean, efficient, scalable, and maintainable code.

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Work with relevant web technologies such as HTML, CSS, JavaScript, responsive frameworks, APIs, databases, CMS platforms, and server-side technologies.

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Develop and maintain front-end interfaces as well as back-end functionality.

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Build and manage API integrations and third-party software integrations.

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Optimize website architecture, code quality, loading speed, and overall technical performance.

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Identify and implement appropriate technologies, frameworks, libraries, and development toolsbased on project requirements.

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3. UI/UX Development

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Design and develop intuitive, modern, responsive, and user-friendly digital experiences.

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Translate UI/UX designs, wireframes, and prototypes into functional web interfaces.

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Continuously improve website navigation, information architecture, user journeys, accessibility, andusability.

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Identify UI/UX issues through website analysis, user behaviour, and performance data andrecommend improvements.

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Ensure consistency in design systems, typography, layouts, components, interactions, andresponsive behaviour across digital platforms.

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Work closely with design and marketing teams to convert creative concepts into technically feasibledigital experiences.

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4. Website Performance & Optimization

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Monitor and improve website speed, responsiveness, Core Web Vitals, and overall performance.

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Optimize images, scripts, code, databases, caching, and other technical elements to improve loadingtimes.

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Ensure websites perform effectively across desktop, tablet, and mobile devices.

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Conduct regular technical audits and proactively identify potential issues before they impact users.

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Implement SEO-friendly technical practices in collaboration with the SEO/marketing team.

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5. Security & Maintenance

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Maintain website security and implement appropriate security best practices.

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Regularly update CMS platforms, plugins, libraries, frameworks, dependencies, and softwarecomponents.

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Monitor vulnerabilities, security issues, unauthorized access, malware, and other potential threats.

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Maintain appropriate backups and recovery processes.

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Ensure websites follow applicable privacy, security, accessibility, and technical standards.

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6. Analytics, Tracking & Integrations

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Implement and maintain analytics, tracking pixels, conversion tracking, tags, forms, and other digitalmeasurement tools.

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Work with platforms such as Google Analytics, Google Tag Manager, Search Console, and otherrelevant marketing/analytics technologies.

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Develop or manage integrations with CRM, payment gateways, marketing platforms, lead-management systems, APIs, and other third-party tools.

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Troubleshoot tracking and integration-related issues.

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7. Testing & Quality Assurance

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Conduct functional, usability, compatibility, and responsive testing before deploying websitechanges.

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Identify bugs and technical issues and ensure timely resolution.

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Test website features across multiple browsers, operating systems, screen sizes, and devices.

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Maintain high standards of code quality, website reliability, and user experience.

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8. Cross-Functional Collaboration

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Work closely with Marketing, Branding, Creative, UI/UX, SEO, Content, and Business teams to understand requirements and deliver digital solutions.

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Convert business and marketing requirements into practical technical solutions.

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Provide technical inputs on website feasibility, development timelines, functionality, andimplementation.

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Coordinate with external developers, agencies, hosting providers, and technology partnerswhenever required.

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Continuous Improvement & Innovation

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Stay updated with emerging web development technologies, AI tools, frameworks, UI/UX trends, automation, software platforms, and digital best practices.

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Identify opportunities to automate repetitive website and development processes.

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Recommend new technologies and solutions that can improve website functionality, efficiency, performance, and user experience.

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Continuously evaluate and improve the brand's digital ecosystem.

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Required Technical Skills

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The candidate should have strong working knowledge of relevant technologies, including but not limited to:

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HTML5, CSS3, JavaScript

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Responsive Web Development

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Front-End Frameworks/Libraries

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Back-End Development

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CMS Platforms

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Database Management

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REST APIs & Third-Party Integrations

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Git / Version Control

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Web Hosting & Server Management

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Domain, DNS & SSL Management

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Website Security & Backups

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Website Performance Optimization

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SEO Technical Fundamentals

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Google Analytics & Google Tag Manager

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Cross-Browser & Cross-Device Testing

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UI/UX Principles

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Figma or equivalent UI/UX tools

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Basic understanding of cloud technologies

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Basic understanding of DevOps and deployment processes

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The candidate is expected to be comfortable learning and working with new technologies based on

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business and project requirements.

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Preferred Qualifications

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Bachelor's degree/diploma in Computer Science, Software Engineering, Information Technology, Web Development, or a related field.

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2–5 years of relevant experience in web development, software development, or digital technology.

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Demonstrated experience managing and developing live websites.

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Solid portfolio showcasing website development and/or UI/UX implementation.

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Experience working in a fast-paced, multi-functional environment.

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Key Attributes

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Strong problem-solving and analytical skills.

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High attention to detail.

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Ability to independently troubleshoot and resolve technical issues.

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Strong understanding of both technology and user experience.

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Ability to manage multiple website requirements and priorities simultaneously.

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Proactive approach to identifying and solving problems.

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Good communication and cross-functional collaboration skills.

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Strong ownership and accountability.

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Willingness to continuously learn new technologies and tools.

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Role Objective

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The primary objective of this role is to ensure that the brand's digital platforms are technically robust,

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visually engaging, user-friendly, secure, high-performing, and continuously evolving in line wit hbusiness, marketing, and customer requirements.

📌 Brand Software Development Executive (Pragpura)
🏢 Lotus Dairy Products Private
📍 Pragpura