Job Description

We are looking for a Senior Sales Engineer / Area Sales Manager with experience in industrial automation solution sales. The role involves identifying potential customers and automation projects across manufacturing industries, understanding technical requirements, developing techno-commercial proposals in coordination with internal teams, and managing opportunities through closure.

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The position requires strong customer interaction, industry networking, technical understanding of automation systems, and ownership of assigned sales targets.

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Key Responsibilities

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- Identify prospective customers, stakeholders, department heads, and decision-makers across relevant manufacturing industries.
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- Develop new business opportunities for industrial automation solutions within the assigned territory.
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- Conduct regular customer visits to identify automation requirements and upcoming projects.
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- Identify RFQs and project opportunities and ensure timely submission of proposals.
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- Understand customer applications, manufacturing processes, and technical requirements.
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- Translate customer requirements into suitable automation systems and solution concepts.
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- Coordinate with proposal and engineering teams for preparation of technical and commercial proposals.
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- Manage the sales cycle from opportunity identification and requirement discussion through proposal and commercial closure.
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- Build and maintain relationships with customers, industry stakeholders, and relevant vendor networks.
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- Own and achieve assigned annual sales budgets and sales targets.
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- Maintain accurate customer, contact, chance,



and project information in CRM systems.
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- Track active opportunities and maintain regular follow-up with customers and internal teams.
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Required Qualifications

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- Bachelor's degree or Diploma in Mechanical Engineering, Electrical Engineering, Electronics Engineering, Mechatronics, Automation, Instrumentation, or a related technical discipline.
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- 4–10 years of relevant experience in industrial automation sales, solution sales, technical sales, or project sales.
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- Experience working independently to identify customers and automation projects.
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- Ability to understand customer requirements and convert them into technical and commercial proposals.
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- Established customer or industry network within manufacturing segments is preferred.
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- Comfortable with regular customer visits and territory-based business development.
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Technical Skills

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Industrial Automation

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- Industrial Automation Systems
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- Robotics and Robotic Automation
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- Collaborative Robots (Cobots)
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- Gantry Automation Systems
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- Conveyor Systems
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- Line Balancing / Assembly Line Automation
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Automation Applications

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- Dispensing Automation
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- Palletizing Systems
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- Pick-and-Place Automation
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- Machine Tending
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- Material Handling Automation
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- Manufacturing Process Automation
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Techno-Commercial Sales

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- Customer Requirement Analysis
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- RFQ Management
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- Technical Proposal Preparation
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- Commercial Proposal Coordination
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- Solution Selling
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- Project / Opportunity Management
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- Sales Target Management
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Software / Tools

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- CRM
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- MS Office
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- CAD
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- SolidWorks
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