Business Growth & Market Execution
Drive secondary and primary sales targets for the assigned area.
Drive productivity parameters such as LSPC, UBO, and Drop Size to improve call quality and outlet value.
Monitor daily, weekly, and monthly performance of territories and take corrective actions where required.

Distribution & Market Expansion
Strengthen numeric & weighted distribution across channels to improve market reach & depth.
Ensure effective route planning, coverage efficiency, & outlet productivity across territories.
Drive continuous improvement in outlet activation and market execution standards.
Leverage key distribution channels like retail, wholesale, rural and grocery for business growth.

New Product Development (NPD) & Launch Excellence
Lead and execute New Product Launches (NPDs) across the area as per company guidelines.
Ensure timely availability, distribution, visibility, and off-take of current products.
Optimize product-wise GTM & RTM strategies.
Track post-launch performance and share structured market insights with the leadership team.

People Leadership & Team Stability
Lead, coach, and develop Sales Officers and off-roll field sales teams (WS/DS/RSP).
Identify store-level gaps and take ownership of closing them.





Candidate Profile
4 years of experience in FMCG / Modern Trade sales.
Hands-on experience in Contemporary Trade / Modern Retail is preferred.
Experience handling supermarkets, hypermarkets or convenience chains.
Experience with accounts such as Reliance Retail, DMart, Spencer's, SPAR, More, Metro, Star Bazaar, Nature's Basket or similar Modern Trade formats will be an advantage.
Graduate; MBA preferred but not mandatory.
Strong sales execution, ownership and follow-up skills.
Good communication, negotiation and relationship-management skills.
Positive working knowledge of MS Excel and sales MIS/reporting.
Strong problem-solving ability and attention to detail.
Comfortable working in a field-oriented role with extensive travel.

Key Skills

Modern Trade | Modern Retail | FMCG Sales | Retail Sales | Store Operations | Sales Target | Sales Execution | Distributor Management | Merchandising | Product Availability | In-Store Promotions | Stock Management | Retail Execution | Sales MIS | MS Excel | Relationship Management

Pay: ₹30,000.00 - ₹80,000.00 per month

Work Location: In person

📌 Area Sales Manager Delhi
🏢 Heureux Consumer
📍 Delhi