Job Title: Digital Marketing Specialist (Meta Ads, Google Ads & Social Media)

Role Summary

We're looking for a hands-on digital marketer to plan, execute, and optimize paid campaigns across Meta and Google, while managing our organic social presence.

Key Responsibilities

Plan, launch, and manage Meta Ads campaigns (Facebook & Instagram) — awareness, traffic, lead gen, conversions

Set up and optimize Google Ads campaigns (Search, Display, Performance Max, YouTube)

Manage day-to-day social media: content calendar, posting, community engagement

Conduct keyword research, audience targeting, and A/B testing

Monitor budgets, bids, and ROAS/CPA targets

Track performance via GA4, Meta Pixel, Google Tag Manager

Produce weekly/monthly performance reports with actionable insights

Collaborate on creatives, copy, and landing pages

Must-Have Skills:

2–4 years hands-on experience with Meta Ads Manager and Google Ads





Proven track record managing monthly ad budgets

Solid understanding of conversion tracking, pixels, and GA4

Social media management experience (Instagram, Facebook, LinkedIn, etc.)

Analytical mindset — comfortable with spreadsheets and dashboards

Robust copywriting and communication skills

Nice-to-Have:

Google Ads & Meta Blueprint certifications

Experience with Meta Ads, LinkedIn Ads

Familiarity with tools like Canva, HubSpot, Klaviyo, or Looker Studio

Basic design or video editing skills

Location: Infopark, Kochi

Job Types: Permanent, Full time

Pay: ₹15,000.00 - ₹25,000.00 per month

Application Question(s)
Are you experienced in Google Ads?
Are you experienced in Meta Ads?

Education:
Bachelor's (Required)

Work Location: In person

📌 Digital Marketing Executive Kakkanad
🏢 SCM BPO
📍 Kakkanad