Must-Have Experience
Minimum 5+ years of experience in Digital Marketing
Prior experience in Events, Media & Entertainment Industry, Media Agencies, Media Buying Companies, or GEC TV Channels
Direct experience curating digital branding and marketing ideas from idea curation to implementation to measuring output
Experience running digital campaigns for an event, TV show, or multiple brands
Hands-on experience in content creation strategy creating content with vendors/team and deploying across digital platforms
Solid working experience across LinkedIn, Instagram, Facebook, YouTube, etc.
Experience in digital marketing for large-format events, IPs, and TV shows

Roles & Responsibilities
Own digital strategy and execution for concept to output
Plan and run digital campaigns across LinkedIn, Instagram, Facebook, YouTube, and other platforms
Lead content creation strategy — working with vendors/internal team to develop and deploy content




Track and measure digital campaign performance against goals
Coordinate with Branding & Marketing, Sponsorship, and Production teams for integrated digital rollout
Manage digital vendors, agencies, and content partners
Build platform-specific content calendars and posting strategies
Drive audience growth, engagement, and digital visibility for the show and its IPs

Expected KPIs
Growth in followers/subscribers across platforms (LinkedIn, Instagram, FB, YouTube)
Engagement rate (likes, comments, shares, views) per platform
Content output vs. content calendar adherence
Campaign reach and impressions vs. targets
Video/content views and watch-time (YouTube, Reels, etc.)
Digital vendor delivery consistency and quality
Conversion metrics (sign-ups, applications, ticket sales, etc. where applicable)

📌 Digital Marketing Manager Chennai
🏢 MATID TECHNOLOGIES
📍 Chennai