Designation : General Manager - Sales

Department : Sales

Location: Surat, Gujarat

Products : Electrical Distribution Systems (LV Switchboards, MV Switchboards, Busducts, Power Quality & Projects)
Purpose of the Role To drive national sales growth of V1 by developing markets, strengthening customer relationships, leading the sales organization, achieving order intake targets and ensuring alignment between business commitments and execution capabilities.
Accountability

Accountable for achieving sales targets across the national market while ensuring sustainable growth,

customer satisfaction, margin protection and development of a high-performing sales organization.
Key Responsibilities
Develop and execute the annual sales strategy across India.
Achieve budgeted order intake, revenue and profitability targets.
Build and maintain relationships with strategic customers, consultants, EPC contractors and channel partners. Drive business acquisition across LV Switchboards, MV Switchboards, Busducts, Power Quality Solutions and Industrial Projects.
Identify and develop recent markets, customer segments and business opportunities.
Review and guide major quotations, tenders and commercial proposals.
Ensure healthy chance pipeline and forecast visibility.




Lead and develop regional sales teams to achieve organizational objectives.
Monitor market trends, competitor activities and customer requirements.
Ensure alignment between sales commitments and execution capabilities.
Support resolution of critical customer issues and commercial escalations.
Drive customer retention and expansion of strategic accounts.
Ensure adherence to CRM, ERP and sales governance processes.
Conduct periodic sales reviews and performance assessments.
Experience
Qualification
B.E./B.Tech. in Electrical Engineering preferred
MBA (Marketing / Business Management) preferred
Experience
12–18 years of relevant experience in industrial sales and business development.
Minimum 5 years in a leadership role.

Solid exposure to LV Switchboards, MV Switchboards, Busducts, Power Quality Solutions and Industrial

Projects.
Technical Competencies
Industrial Sales & Business Development
National Sales Management
Electrical Industry Knowledge
Commercial & Contract Management
Key Account Management
Tendering & Proposal Management
Sales Forecasting & Pipeline Management
ERP & CRM Systems
Leadership & Team Development
Negotiation & Relationship Management

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