Can you transform advertising into both MARKET RESEARCH and REVENUE?

We are looking for a creative, strategic and hands-on AI Growth & Performance Marketing Strategist to work with us on a part-time freelance/consulting basis across two business initiatives:

? PROPERTY / REAL ESTATE BUSINESS

Develop innovative, low-cost and highly engaging advertising systems for promoting land/properties, identifying genuine buyer audiences and generating qualified enquiries.

? GLOBAL AFFILIATE MARKETING BUSINESS

Build a scalable, AI-assisted affiliate marketing system targeting international markets with high-intent audiences, suitable offers and profitable economics.

? THIS IS NOT A ROUTINE DIGITAL MARKETING ROLE

We are NOT looking for someone who only:

- Runs Facebook Ads
- Boosts posts
- Designs graphics
- Posts social media content
- Writes generic ad copy
- Generates traffic

We need someone who can:

Research → Create → Advertise → Test → Analyse → Learn → Optimise → Convert The complete growth cycle should include:

Market Research → Audience Identification → Consumer Insights → Media Planning → Creative Advertising → AI-Assisted Creative Production → Campaign Distribution → Engagement → Lead Generation → Conversion → Data Analysis → Optimization → Scaling The objective is to build a repeatable AI-assisted growth engine, not isolated campaigns.

? CREATIVE ADVERTISING — CORE RESPONSIBILITY

You must be capable of creating highly attractive, attention-grabbing, curiosity-driven and response-oriented advertisements.

The objective

STOP → ATTRACT → CREATE CURIOSITY → ENGAGE → GENERATE RESPONSE → DISCOVER INSIGHTS → GENERATE LEADS → CONVERT

Experience required in developing

- Strong hooks and headlines
- Curiosity/problem-solution advertisements
- Question-based and interactive ads
- Poll/quiz-based campaigns
- Comparison and educational ads
- Story-based and opportunity-driven ads
- Trust/risk-reduction ads
- UGC/testimonial concepts
- Static, carousel and video creatives
- AI-generated video/AI-avatar creatives
- Lead-generation and retargeting advertisements
- Direct-response campaigns

We need creative strategy, not merely design capability.

? ADVERTISING AS MARKET RESEARCH A key requirement is using advertisements to discover actual consumer demand.

Example

Instead of

“LAND FOR SALE — CONTACT US”

we may test:

“What is stopping you from buying a plot right now?”

A. Price

B. Location

C. Legal/documentation

D. Financing

E. Unsure where to invest

F. Waiting for the right opportunity The responses, comments, clicks and enquiries become market intelligence.

The freelancer should extract

- Consumer pain points
- Buying motivations
- Objections
- Preferences
- Price sensitivity
- Consumer language
- High-intent audiences and convert those insights into better advertisements.

This methodology should also be applied to affiliate marketing.

? MEDIA PLANNING & CHANNEL STRATEGY

Media planning is a core responsibility.

You should determine

WHO is the audience

→ WHERE they can be reached

→ WHAT message should be shown

→ WHICH CHANNEL should be used

→ WHAT BUDGET is required

→ HOW SUCCESS WILL BE MEASURED The strategy must be based on audience behaviour and intent.

Property Business Channels

Potential channels

- Facebook Marketplace




- Facebook Groups
- Facebook/Instagram
- WhatsApp
- YouTube
- Google
- Local/property communities
- Classified platforms
- Other relevant channels

Affiliate Marketing Channels

Potential channels

- Google Search
- YouTube
- Facebook/Instagram
- Reddit/community platforms where permitted
- Pinterest where relevant
- SEO
- AI/AEO
- Email
- Content platforms
- Native advertising where appropriate The freelancer should understand both organic and paid acquisition, scaling paid campaigns only when economics justify it.

? CREATIVE & MEDIA TESTING

We do not want to spend heavily on one advertisement and hope it works.

You should create structured experiments:

Multiple Hooks × Multiple Angles × Multiple Creatives × Multiple Audiences

Testing variables

- Hook
- Headline
- Image/video
- Opening frame
- Consumer pain point
- Benefit
- Offer
- CTA
- Audience
- Format The objective is to identify the strongest combination of:

Message + Creative + Audience + Channel + Offer

? AI-FIRST MARKETING CAPABILITY

AI should be integrated throughout the marketing process.

AI Research

- Customer research
- Competitor research
- Market-gap identification
- Keyword/intent research
- Audience segmentation
- Community research
- Review/comment analysis
- Pain-point extraction
- Buying triggers

AI Creative

- Ad concepts
- Hooks
- Copy
- Images
- Videos
- AI-avatar videos
- Carousels
- UGC-style creatives
- Creative variations

AI Analysis

Analyse

CTR | CPC | CPM | Engagement | Comments | Shares | Leads | CPL | Conversion Rate | CPA | EPC | Revenue | ROAS | Profit and identify what should be tested next.

The objective is to build an AI-assisted creative experimentation and optimization system.

? AFFILIATE MARKETING EXPERIENCE — MUST HAVE

Hands-on affiliate marketing experience is mandatory.

The candidate should understand

- Affiliate networks and offers
- CPA / CPL / CPS
- Commission structures
- Recurring commissions
- EPC
- Conversion rate
- AOV & LTV
- Refund rate
- Traffic quality
- Offer economics
- Pre-sell pages
- Advertorials
- Landing pages
- Affiliate funnels
- Tracking and attribution
- Compliance
- Scaling profitable campaigns

Actual experience generating affiliate commissions is strongly preferred.

You should be able to evaluate an affiliate offer before investing significant traffic based on:

Commission + EPC + Conversion + LTV + Refund Risk + Traffic Cost + Profit Potential

? FULL-FUNNEL CONVERSION RESPONSIBILITY

We are not interested only in traffic generation.

You should understand

Impression → Click → Engagement → Lead → Landing Page → Offer → Conversion → Revenue → Profit The focus is measurable business outcomes.

? PROPERTY BUSINESS RESPONSIBILITY

You will help us identify:

- Actual buyer segments
- Where buyers can be reached
- Their concerns and motivations
- Effective advertising angles
- Best-performing channels
- Conversion methods from engagement to enquiry




- Follow-up strategies for high-intent prospects

Goal

Attention → Engagement → Market Intelligence → Qualified Enquiry → Buyer

? AFFILIATE BUSINESS RESPONSIBILITY

Build the complete system

Demand Discovery → Market Selection → Audience → Offer Selection → Economic Validation → Creative → Media → Testing → Traffic → Conversion → Optimization → Scale

?️ EXPECTED DELIVERABLES

Research

- Market research framework
- Audience identification
- Customer personas
- Pain-point analysis
- Buying-trigger analysis
- Competitor/channel analysis
- Affiliate offer analysis

Strategy

- Media plan
- Creative strategy
- Advertising angles
- Hook library
- CTA strategy
- Testing framework
- Funnel strategy

AI System

- AI research workflow
- AI creative workflow
- AI copy workflow
- AI image/video workflow
- AI analytics workflow
- AI optimization workflow
- Prompt library and SOPs

Execution & Optimization
- Initial advertisements
- Creative variations
- Campaign setup
- Tracking
- Testing
- Weekly analysis
- Market insights
- Recent creative development
- Funnel optimization
- Scaling recommendations

? IDEAL CANDIDATE

We are looking for someone who is:

- Strategic AND hands-on
- Highly creative
- Data-driven
- Strong in direct-response marketing
- Experienced in affiliate marketing
- Experienced in performance marketing
- Strong in consumer research
- Strong in media planning
- Comfortable with AI tools
- Strong in funnels and conversion
- Comfortable with experimentation
- Focused on measurable outcomes

We want someone who can THINK like a growth strategist and EXECUTE like a performance marketer.

? PLEASE DO NOT APPLY IF YOUR EXPERIENCE IS LIMITED TO:

- Graphic design
- Social media posting
- Routine ad management
- Boosting posts
- Generic copywriting
- SEO alone
- Website development alone
- Social-media management alone
- Brand marketing without conversion responsibility

⏰ ENGAGEMENT

Part-Time | Freelance | Remote

Expected involvement

10–20 hours/week

Possible models

1. Monthly retainer with defined deliverables/KPIs
2. Initial project to build the system + ongoing optimization
3. Hybrid fixed retainer + performance-linked component

? APPLICATION QUESTIONS

Please share

1. Years of performance marketing experience
2. Affiliate marketing experience (networks, niches, traffic sources, results)
3. Whether you have personally generated affiliate commissions
4. Example of using advertising data to validate market demand
5. AI tools/workflows used
6. Example of an AI-powered marketing system implemented
7. How you would use ₹5,000 for initial advertising testing
8. How you evaluate affiliate offers before spending traffic
9. How you would identify buyers for a property opportunity with low response
10. Examples of measurable conversion campaigns

? INTERESTED? If you can build an AI-assisted growth system that discovers demand, creates powerful advertisements, identifies audiences, selects channels, generates qualified leads and continuously improves through data, we would like to hear from you.

Please share your profile, case studies, affiliate marketing experience, AI tools used and expected engagement structure.

Only candidates with hands-on affiliate marketing + growth/performance marketing experience will be considered.

📌 FREELANCE AI GROWTH & PERFORMANCE MARKETING STRATEGIST - Part-Time | Remote | Property/Real Estate + Global Affiliate Marketing (India)
🏢 Outthinc Global Communications
📍 India