Position: EXECUTIVE – TELECALLING & LEAD FOLLOW-UP

Department: Pre-Sales

Location: Gurugram

Reporting To: Manager – Pre-Sales & Lead Conversion

Experience: 1–4 years in Telecalling, Inside Sales, Pre-Sales or Real Estate

Industry Preference: Real Estate / Residential Property / Financial Services / Customer Acquisition

Salary: 6Lakh-9Lakh/Year

⸻

- ROLE PURPOSE The Executive – Telecalling & Lead Follow-up will be responsible for outbound calling, systematic follow-up and re-engagement of existing, cold and inactive leads.

The primary objective is to identify genuine prospects, nurture them through regular communication and generate qualified opportunities and appointments for the Pre-Sales Manager and Sales Team.

The Executive will play a critical role in ensuring that old, cold and unresponsive leads are not lost due to lack of follow-up.

⸻

- KEY RESPONSIBILITIES

A. Cold & Old Lead Calling

- Call cold, old and dormant leads from the company’s existing database.
- Reconnect with previous enquiries and understand their current requirements.
- Identify whether the customer is still looking for property.
- Update customer information, requirement and buying timeline.
- Maintain a professional and persistent approach without being intrusive.

B. Lead Follow-up & Nurturing

- Follow up regularly with leads who have not yet made a decision.
- Contact unresponsive and inactive prospects through calls and WhatsApp.
- Maintain a structured follow-up schedule for every active lead.
- Share approved project information, brochures, location details and other relevant material.
- Keep prospects engaged until they are ready for further discussion or a site visit.
- Reconnect with leads at appropriate intervals based on their buying timeline.

C. Basic Lead Qualification

Understand and record

- Preferred location
- Property requirement
- Approximate budget
- Investment or end-use requirement
- Purchase timeline
- Funding/payment preference
- Current level of interest

Identify Hot, Warm, Cold and Not Qualified prospects based on the company’s lead qualification process.

⸻

- APPOINTMENT & SITE-VISIT SUPPORT
- Generate appointments and callbacks for the Manager/Sales Team.




- Identify prospects showing genuine buying intent.
- Pass qualified and high-intent leads to the Manager – Pre-Sales & Lead Conversion.
- Assist the Manager in coordinating site visits.
- Follow up with customers before scheduled appointments.
- Follow up with customers who postpone or miss appointments.
- Support the reactivation of prospects after site visits where required.

⸻

- CRM & DATABASE MANAGEMENT
- Maintain accurate customer records in the CRM/database.
- Record every significant call, conversation and customer response.
- Update lead status after every meaningful interaction.
- Ensure the next follow-up date is recorded for active prospects.
- Maintain proper records of old, inactive and reactivated leads.
- Avoid duplicate entries and maintain database hygiene.
- Ensure no assigned lead remains unattended.

⸻

- LEAD HANDOVER

When a prospect demonstrates strong buying intent, the Executive should:

Identify → Qualify → Record → Escalate → Handover

Hot and qualified leads should be immediately shared with the Manager – Pre-Sales & Lead Conversion along with:

- Customer requirement
- Budget
- Preferred location/project
- Buying timeline
- Key objections/questions
- Conversation history
- Proposed next action

⸻

- DAILY RESPONSIBILITIES The Executive is expected to:
- Review the assigned database every morning.
- Prioritise pending follow-ups.
- Make outbound calls to cold and old leads.
- Follow up with active prospects.
- Re-engage inactive/unresponsive leads.
- Conduct basic qualification.
- Generate callbacks and appointments.
- Escalate hot/qualified prospects to the Manager.
- Update CRM after every meaningful interaction.
- Submit daily calling and follow-up activity reports.

⸻

- KEY PERFORMANCE INDICATORS (KPIs)

Performance will be measured on productive conversations and lead conversion,



rather than simply the number of calls.

Primary KPIs

- Outbound calls completed
- Meaningful conversations
- Leads successfully re-engaged
- Qualified leads generated
- Appointments/callbacks generated
- Site visits assisted/generated
- Old/cold lead reactivation
- Follow-up completion %
- CRM updation accuracy

Quality KPIs

- Quality of leads handed over to Manager
- Customer response rate
- Appointment show-up rate
- Follow-up discipline
- Database accuracy

⸻

- REQUIRED SKILLS
- Excellent communication and conversational skills.
- Clear and confident telephone manner.
- Good listening ability.
- Persistence and strong follow-up discipline.
- Ability to handle rejection professionally.
- Basic sales and customer-service skills.
- Ability to understand customer requirements.
- Comfortable using CRM, WhatsApp and calling systems.
- Basic knowledge of MS Excel/Google Sheets will be an advantage.
- Target-oriented and self-motivated.

⸻

- CANDIDATE PROFILE The ideal candidate should be:
- Energetic, disciplined and comfortable making a high volume of outbound calls.
- Patient and persistent with cold and inactive leads.
- Comfortable speaking with customers from different backgrounds.
- Interested in developing a career in real estate sales and pre-sales.
- Able to follow a structured calling and follow-up process.
- Comfortable working with daily targets and performance reporting.

Prior experience in real estate telecalling, inside sales, BPO, banking, insurance or customer acquisition will be an advantage.

⸻

- REPORTING STRUCTURE

Manager – Pre-Sales & Lead Conversion

↓

Executive – Telecalling & Lead Follow-up

↓

Qualified / Hot Leads

→ Sales / Closing Team

⸻

- CORE OBJECTIVE

“Revive every possible opportunity, qualify genuine prospects and ensure that no valuable lead is lost due to inadequate follow-up.”

The Executive’s ultimate contribution will be measured by the movement of leads from:

COLD LEAD → CONTACTED → ENGAGED → QUALIFIED → APPOINTMENT → SITE VISIT

Apply Now: Send your CV/Resume to us.:

(phone hidden)

Pay: ₹45,000.00 - ₹50,000.00 per month

Work Location: On the road

📌 EXECUATIVE-TELECALLING & LEAD FOLLOW-UP (Gurugram)
🏢 allegiant real estate advisory services
📍 Gurugram