D2C wellness brand focused on making everyday health and nutrition simpler through high-quality products and customer-first experiences.
Key Responsibilities
Plan and execute influencer marketing campaigns across Instagram, YouTube and other relevant platforms.
Identify and onboard relevant influencers and content creators.
Manage influencer outreach, negotiations, commercials and collaborations.
Coordinate with influencers for content briefs, timelines and campaign deliverables.
Track campaign performance including reach, engagement, clicks, conversions and ROI.
Work closely with the creative and performance marketing teams to develop effective influencer content.
Maintain solid relationships with influencers and agencies.
Explore current creators, trends and formats to improve brand visibility and sales.