Position: Marketing Head – DGM / GM

Industry: Healthcare / Hospital

Experience: 18–20 Years

Job Summary

We are looking for an experienced Marketing Head – DGM / GM to lead the overall marketing function of a reputed hospital/healthcare organization. The role will be responsible for developing and executing strategic marketing initiatives to drive business growth, patient acquisition, brand visibility, corporate partnerships, and digital presence.

Key Responsibilities

- Develop and implement the overall hospital marketing strategy aligned with business objectives.
- Lead and manage the complete marketing function across strategic, corporate, digital, branding, and patient acquisition initiatives.
- Drive patient acquisition and revenue growth through targeted marketing campaigns and referral strategies.
- Strengthen the hospital's brand positioning, visibility, and market presence.
- Develop and manage corporate marketing and institutional partnerships.
- Lead digital marketing, social media, online campaigns, SEO/SEM, and digital patient engagement initiatives.
- Identify new market opportunities, emerging healthcare trends, and competitor activities.
- Plan and execute marketing campaigns for current services, specialties, doctors, and hospital facilities.
- Build strong relationships with corporates, TPAs, insurance companies, referral networks, and other healthcare stakeholders.
- Monitor marketing performance through KPIs, ROI, patient acquisition metrics,



and campaign effectiveness.
- Manage marketing budgets and ensure effective utilization of resources.
- Lead, mentor, and develop the marketing team to achieve organizational targets.
- Coordinate with hospital operations, doctors, business development, HR, and senior management to ensure effective execution of marketing plans.
- Prepare regular marketing performance reports and strategic recommendations for senior management.

Desired Candidate Profile
- 18–20 years of overall experience, with significant experience in healthcare/hospital marketing.
- Strong preference for candidates who have led the marketing function of reputed hospitals or healthcare organizations.
- Proven experience in strategic marketing, patient acquisition, branding, corporate marketing, and business growth.
- Strong leadership and team-management skills.
- Excellent communication, negotiation, presentation, and stakeholder-management abilities.
- Strong understanding of the hospital/healthcare market and patient acquisition ecosystem.
- Ability to work closely with senior leadership and drive organization-wide marketing initiatives.

Key Skills

Healthcare Marketing | Hospital Marketing | Strategic Planning | Patient Acquisition | Brand Management | Business Growth | Corporate Marketing | Digital Marketing | Business Development | Team Leadership | Market Analysis | ROI & KPI Management

📌 Deputy General Manager/General Manager- Marketing Head (Hyderabad)
🏢 Nextenti Tech Private
📍 Hyderabad