Position Snapshot

Location: Delhi NCR

Employment type: Full-time

Experience: 2–5 years in B2B performance or demand generation marketing

Reports to: Associate Director, Growth Marketing

Role Overview

We’re looking for a Demand Generation Specialist to own pipeline generation across our paid channels. specifically,Google Search, ABM and LinkedIn where you’ll build expertise and drive enterprise pipeline. You’ll report to our Associate Director of Growth Marketing and work closely with sales, running live campaigns and making rapid optimization decisions based on pipeline metrics.

This role combines strategic thinking with hands-on execution. You’ll set budget allocation strategy, design account-based campaigns, analyze cohort performance, and recommend channel-mix decisions, then run those campaigns day to day.

Your Core Responsibilities

Account-Based Marketing (ABM) & LinkedIn

Design and execute ABM campaigns: Build target account lists (TALs) based on fit and intent signals; create audience segments in LinkedIn Campaign Manager; manage creative, messaging, and landing pages aligned to account-level campaigns.

Use LinkedIn Sales Navigator strategically: Research decision-makers, build targeted outreach sequences, and feed warm leads into campaigns. Coordinate with sales on account selection and timing.

Test and optimize ABM tactics: Run A/B tests on account segments, messaging, ad formats, and landing page experiences. Track cohort performance (account reach, engagement rates, MQL/SAL conversion by account segment).

Own ABM budget and ROI: Decide spend allocation across ABM tiers (named accounts, lookalike, account cluster campaigns); track CAC and pipeline ROI by campaign.

Coordinate account strategy with sales: Share campaign performance, account engagement data, and recommendations with AEs; collaborate on account prioritization and timing.

Paid Media Mix

Google Ads (Search, Display, Performance Max): Manage campaigns, keyword research, bidding strategy, and creative. Optimize for CPL and CPA targets.



A/B test ad copy and landing page experiences.

Channel experimentation: Test new channels (Reddit, intent-based networks, and similar) where they fit the profile. Decide quickly whether to expand, optimize, or pause.

Budget and bid management: Own channel-level budgets, bidding strategy, and daily optimization. Make recommendations on budget reallocation based on pipeline contribution.

HubSpot, CRM & Email

Manage workflows, lists, forms, and campaign setup in HubSpot Marketing Hub.

Build and run email nurture sequences; segment and personalize for different buyer stages.

Own lead routing, field mapping, and data sync with sales. Keep CRM clean and lifecycle stages accurate.

Manage email deliverability and compliance.

SEO, Technical Health & GEO/AIO Alignment

Review landing pages for technical SEO health (crawlability, indexation, page speed/Core Web Vitals, structured data, canonicalization, mobile-friendliness) before launch, flagging issues to the SEO/dev team.

Coordinate keyword strategy with the SEO agency to avoid paid/organic cannibalization and identify high-intent gaps paid search should fill.

Factor GEO (Generative Engine Optimization) and AIO (AI-search visibility) trends into landing page structure, content briefs, and campaign targeting so paid efforts stay aligned with how AI search surfaces answers.

Analytics & Reporting

Build dashboards and weekly/monthly reports that show what’s working and what isn’t. Focus on pipeline metrics: CPL, CPA, funnel conversion, and revenue attribution.

Use GA4, HubSpot, and channel analytics to diagnose problems and recommend optimizations.

Pay: Up to ₹4,000,000.00 per year

Benefits

- Adaptable schedule
- Health insurance
- Internet reimbursement
- Leave encashment
- Life insurance
- Paid time off
- Provident Fund
- Work from home

Ability to commute/relocate:
- New Delhi, Delhi 110088: Reliably commute or planning to relocate before starting work (Required)

Experience:
- ABM: 1 year (Required)
- HubSpot: 1 year (Required)
- Content strategy: 1 year (Required)
- LinkedIn Ads: 1 year (Required)
- Google Ads: 1 year (Required)

Work Location: In person

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