Job Overview:

The Marketing Manager D2C Business will play a key role in planning, overseeing and executing direct-to-consumer (D2C) strategies for Ajanta Soya Ltd. You will be responsible for growing online & offline retail market presence, optimizing e-commerce growth, and developing innovative marketing initiatives. This role involves leveraging market trends, identifying expansion prospects, and collaborating with cross-functional teams to elevate the brands presence and drive overall sustainable profitable growth.

Key Responsibilities:
D2C Strategy Development: Create and implement D2C marketing strategies to drive brand growth and increase sales across online and offline channels.
E-commerce Management: Oversee and manage online retail platforms, ensuring seamless customer experiences and driving sales performance.
Marketing Campaigns: Develop and execute creative digital marketing campaigns across various channels such as SEO, social media, email, and paid media to increase brand visibility and conversions.
Market Analysis & Expansion: Analyze current market trends and customer behavior to identify new opportunities for business growth and brand expansion.
Collaboration & Alignment:Work closely with sales, operations,



and product teams to align marketing strategies with overall business goals and optimize campaign execution.
Customer Engagement: Implement data-driven strategies to engage customers, enhance retention, and optimize loyalty programs.
Performance Tracking: Continuously monitor and report on the effectiveness of campaigns, adjusting strategies as needed to achieve set goals.
Target to reach 25 lakh families to purchase from us on a monthly basis

Qualifications
2+ years of experience in e-commerce, direct-to-consumer (D2C) marketing, or online retail operations, ideally within the FMCG sector.
Proven expertise in developing and executing D2C strategies and driving e-commerce growth.
Robust understanding of digital marketing channels including SEO, social media, email marketing, and paid media.
Excellent analytical and problem-solving skills with the ability to interpret data and drive actionable insights.
Solid communication skills and experience in collaborating with cross-functional teams to execute marketing initiatives.
A Bachelors degree in Marketing, Business Administration, or a related field.
Familiarity with sustainable business practices and consumer trends in FMCG or related industries is a plus.

📌 Marketing Manager Delhi (India)
🏢 AJANTA SOYA
📍 India