Area Responsibility
Planning Prepare the monthly marketing calendar
Campaigns Coordinate Meta, Google, influencer and podcast activities
Content Coordinate doctors, therapists, video and design teams
Lead generation Ensure 1,270 qualified leads/month
Allocation Assign leads based on approved targets
Response monitoring Monitor first contact and pending follow-ups
CRM Ensure complete and timely updates
Conversion Monitor consultations, proposals, advances and admissions
Team performance Review staff-wise conversion
Pipeline Maintain 30-, 60- and 90-day admissions
Room planning Coordinate expected admissions with room availability
Lead redistribution Reassign leads during leave, delay or workload imbalance
Reporting Submit weekly and monthly performance reports
Budget control Track expenditure,
CPL and admission cost
Department coordination Coordinate additional revenue departments
Requirements
5 years of experience in digital marketing or a similar role.
Proven experience with Google Analytics, Google Ads, and social media platforms.
Basic graphic design or video editing skills (Canva, Photoshop, etc.) are a plus.
Robust written and verbal communication skills.
Degree in Marketing, Communications, or a related field preferred.