Location: Mumbai (Full time Role)

Reporting To: Marketing Lead

About the Role

We are looking for a Marketing Communications Manager to own and execute customer-facing communication across the entire user journey. This role will be responsible for crafting compelling product messaging, managing lifecycle communications, supporting product launches, and ensuring a consistent brand experience across digital touchpoints.

The ideal candidate should be a strong communicator with experience in product marketing, CRM communications, content strategy, and digital customer journeys.

Key Responsibilities
Own customer communication across the entire user lifecycle, from acquisition to engagement and retention
Develop messaging and content for product launches, feature updates, campaigns, and recent initiatives
Create and manage emailers, push notifications, WhatsApp communications, in-app messages, and customer journeys
Work closely with Product, Growth, Marketing, Design, and Technology teams to build effective communication flows
Develop landing page content, website copy, product pages, FAQs, and educational content
Build retention and engagement communication strategies to improve user activation and product adoption




Ensure consistency of messaging across all customer touchpoints and channels
Support campaign execution by creating communication assets and content frameworks
Monitor communication performance metrics and optimize content based on user behaviour and engagement data
Collaborate with compliance and business teams to ensure communication accuracy and regulatory alignment

Requirements
4–6 years of experience in marketing communications, product marketing, CRM, content marketing
Excellent copywriting and storytelling skills
Experience creating customer-facing communication across digital channels
Understanding of customer journeys, user engagement, and retention strategies
Experience working with websites, landing pages, email marketing, and CRM platforms
Ability to manage multiple projects and stakeholders simultaneously
Solid attention to detail and execution excellence
Analytical mindset with the ability to interpret engagement and campaign performance metrics

Preferred
Experience in fintech, wealth management, broking, investing, banking, or financial services

📌 Marketing Manager Mumbai (India)
🏢 InCred Money
📍 India