Responsibilities

Plan & execute integrated marketing campaigns across email, social, landing pages, and other digital channels

Build, optimize, and manage email workflows, lead nurturing journeys, and segmentation using HubSpot CRM Marketing Module

Own the marketing funnel from top-of-funnel awareness to qualified lead hand-off to sales

Analyze campaign performance and deliver actionable insights based on key metrics (CTR, conversion rates, etc.)

Create compelling marketing content including newsletters, blog posts, case studies, and event invites

Collaborate closely with sales, design, and product teams to ensure marketing aligns with business goals

Manage the CRM database and maintain clean, organized, and GDPR-compliant data in HubSpot

Run A/B tests and continuously optimize campaigns for better results

Track market trends and competitor strategies to refine our messaging and positioning.

Requirements





Bachelors degree in marketing, Communications, Digital Media, or a related field (preferred).

Proficiency in HubSpot CRM Marketing Module (email marketing, automation, workflows, analytics)

hands-on experience in digital/inbound marketing

Deep understanding of the lead lifecycle, lead scoring, and customer journeys

Robust copywriting and content creation skills

Experience using marketing performance tools like Google Analytics, Hotjar, etc.

Exceptional organizational and communication skills.

Excellent communication and negotiation skills.

Ability to work in a rapid-paced environment and manage multiple vendors.

Robust organizational and problem-solving skills.

Familiarity with the food industry or supply chain management is a plus.

📌 Marketing Manager Gurugram
🏢 Progresso Research
📍 Gurugram