Role & responsibilities

Brand Strategy & Planning
Develop annual brand plans, positioning, and marketing strategies for dairy based product lines.
Track category trends, consumption patterns, and health/nutrition-led consumer shifts specific to dairy.
Conduct competitor benchmarking against both organized and regional/local players.

Current Product Development (NPD)
Identify opportunities for new SKUs/variants.
Coordinate with R&D;, Quality, and Supply chain teams for product development and launches.
Manage product lifecycle, including pricing, packaging, and portfolio rationalization

Marketing & Campaign Execution
Plan and execute marketing campaigns (ATL/BTL, digital, trade marketing)
Work closely with creative and media agencies for advertising, packaging design, and brand communication
Drive visibility and activation at retail/general trade and modern trade outlets

Sales & Distribution Support
Collaborate with sales teams to align brand initiatives with distribution and trade objectives
Support go-to-market strategy for recent launches.
Monitor secondary sales, market share, and brand position

Budget & P&L; Management




Manage brand budgets and ensure ROI-driven marketing investments
Monitor brand profitability, contribution margins, and cost optimization

Cross-functional Coordination
Work with supply chain/logistics teams given the perishable nature of dairy products
Coordinate with finance for pricing strategy and promotional cost analysis

Preferred candidate profile
MBA/PGDM in Marketing from a reputed B-school
Min 5 to 10+ years of overall marketing experience
Prior experience in FMCG (Food Industry) is preferred.
Experience in Dairy, Food & Beverages, or Frozen/Perishable products category strongly preferred
Strong analytical ability with a data-driven approach to decision-making
Consumer-first mindset with the ability to translate insights into actionable brand strategies
Comfortable working in a rapid-paced, perishable-goods environment requiring quick turnaround
Strong cross-functional collaboration skills (especially with sales, supply chain, and quality teams)
Willingness to travel for market visits, trade checks, and regional activations

📌 Opening For The Position Of Brand Manager Mumbai
🏢 Parag Milk Foods
📍 Mumbai