Role & responsibilities
Sales & Business Growth
Achieve primary & secondary sales targets for the region.
Drive volume, value, market share and numeric distribution.
Ensure effective product launches and promotions in the region.
Distribution & Market Coverage
Expand distributor network and increase market reach.
Ensure optimal beat planning, route coverage and outlet productivity.
Monitor distributor health including ROI, stock levels, and working capital.
Trade Marketing & Visibility
Drive in-store visibility, merchandising and branding.
Ensure execution of schemes, trade promotions, displays and activations.
Monitor scheme compliance and claim accuracy.
Team Leadership & Capability Building
Lead, Coach and Develop the Sales Team
Conduct regular field coaching, joint working and performance reviews.
Planning & Forecasting
Prepare monthly, quarterly and annual sales plans.
Drive accurate demand forecasting and stock planning.
Financial & Credit Control




Ensure timely collections and adherence to credit policies.
Improve distributor profitability and cash flow.
Data Analysis & Reporting
Review secondary sales, outlet coverage, SKU wise performance.
Identify gaps in distribution, pricing, placement and promotion.
Cross-Functional Coordination
Work closely with Supply Chain, Finance , Marketing & HR Dept

Preferred candidate profile
MBA in Sales/Marketing or related field (preferred)
Min 15 to Max 25+ years of experience in FMCG with at least 12+ years in General trade and regional leadership roles.
A Candidate from Food Industry will be preferred
Proven track record of scaling up General Trade business in food/FMCG categories.
Solid leadership, negotiation, and analytical skills.
Excellent interpersonal skills and cross-functional collaboration.

📌 Opening For Regional Sales Manager North General Trade New Delhi
🏢 Parag Milk Foods
📍 New Delhi