What You'll Do:
Plan, execute, and optimise paid campaigns across Meta, Google, and LinkedIn.
Run and optimise Google Ads across Search, Display, and YouTube.
Manage LinkedIn Ads for qualified audience targeting and lead generation.
Monitor key metrics including CPL, CPA, CTR, CPC, Conversion Rate, and ROAS.
Manage campaign budgets and continuously optimise for better ROI and lead quality.
Analyze the complete funnel from Ad Lead Qualified Lead Enrollment Revenue.
Requirements:
6 Months 2 Years of experience in Performance Marketing / Paid Marketing.
Solid hands-on experience with Meta Ads and Google Ads.
Working knowledge of LinkedIn Ads.
Valuable understanding of lead generation, retargeting, campaign optimisation, and analytics.
Data-driven mindset with strong analytical skills.
EdTech experience is preferred, especially experience running lead-generation campaigns for courses, training, or education products.