About the RoleWe are looking for a hands-on Performance Marketing & Growth Manager to manage paid advertising, campaign optimization, tracking, app growth, remarketing, and performance reporting.

The ideal candidate should be data-driven, analytical, and result-oriented, with the ability to identify performance issues, optimize campaigns, test new strategies, and scale campaigns profitably.

Key Responsibilities
Plan, manage, and optimize campaigns across Meta Ads and Google Ads.
Manage monthly advertising budgets of ₹20–40 lakh+.
Drive customer acquisition, app installs, purchases, remarketing, and retention.
Monitor and optimize CAC, ROAS, MER, conversion rate, AOV, LTV, and profitability.
Test and optimize audiences, creatives, offers, landing pages, placements, and bidding strategies.
Manage Google Search, Performance Max, Shopping, YouTube, Display, and App campaigns.
Manage Meta Prospecting, Retargeting, Catalog, Advantage+, and App campaigns.
Work with the creative team to develop performance-driven creatives and identify creative fatigue.
Manage remarketing, abandoned cart, WhatsApp, CRM, and retention campaigns.
Prepare regular performance reports with transparent insights, issues, and action plans.

Tracking & AnalyticsHands-on knowledge of:




GA4 and Google Tag Manager
Meta Pixel & Conversion API
Google Ads Conversion Tracking & Enhanced Conversions
Firebase & App Event Tracking
UTM & attribution tracking
Website and app conversion tracking

Experience with AppsFlyer, Adjust, Branch, or similar tools will be an advantage. Mobile App MarketingExperience with app install, purchase, re-engagement, remarketing, and event-based campaigns is preferred.

Understanding of Firebase events, deep linking, mobile attribution, Google App Campaigns, and Meta App Promotion will be an advantage.

Requirements
2–3 years of hands-on experience in Performance Marketing/Growth Marketing.
Proven experience managing ₹20–40 lakh+ monthly advertising spend.
Strong hands-on experience with Meta Ads and Google Ads.
Experience in D2C, e-commerce, mobile apps, consumer brands, or startups preferred.
Solid analytical and problem-solving skills.
Positive understanding of customer acquisition, retention, tracking, and attribution.
Ability to take end-to-end ownership of performance marketing.
Practical experience and proven results are more important than certifications.

📌 Performance Marketing & Growth Manager Gurugram
🏢 Multyfi
📍 Gurugram