Company DescriptionWe are building an initiative focused on transforming spent coffee grounds into circular biomaterials, exploring how an everyday waste stream can become the foundation for new materials, products, and possibilities.

We are at an early stage and are looking for someone who can help define how this idea looks, feels, and is communicated to the world.

Job DescriptionWe are looking for an experienced Visual Storytelling Lead to own the creative direction and visual identity of the initiative.

You will turn raw material experiments, prototypes, research, and ideas into compelling visual stories and campaigns that people genuinely want to engage with.

You will be responsible for:

- Defining the visual identity and creative language
- Developing concepts for campaigns, social content, and launch assets
- Art directing photography, video, prototypes, and material experiments
- Translating technical and material concepts into visually compelling stories
- Creating strong visual hooks and narratives for digital platforms
- Maintaining a high standard across typography, composition, lighting, editing, and visual quality
- Using audience and content-performance data to inform creative decisions




- Working closely with the R&D; side to bring experiments and prototypes to life visually
- Taking creative projects from concept through execution

This is a hands-on role. We are looking for someone who cares deeply about the craft and wants significant creative ownership. Qualifications
- 3+ years of experience in creative direction, visual storytelling, art direction, brand, content, film, design, or a related field
- A strong portfolio demonstrating distinctive creative thinking and execution
- Exceptional eye for composition, typography, framing, lighting, colour, and visual detail
- Robust understanding of storytelling and audience psychology
- Ability to create original concepts rather than relying on generic trends
- Experience creating content for digital/social platforms
- Understanding of how creative decisions influence engagement and audience retention
- Strong attention to detail and a high standard of visual quality
- Ability to work independently in an early-stage environment
- Curiosity about sustainability, materials, design, science, or emerging ideas is a plus

📌 Creative Lead - Brand & Visual Storytelling (Delhi)
🏢 Second Brew
📍 Delhi