POSITION PURPOSE

Online Sales Representative handles all digital customer interactions across WhatsApp, Instagram, Facebook, and other online platforms. Responds to inquiries in real time, converts leads into orders, coordinates with internal teams, and maintains brand voice across all digital touchpoints.

Key Responsibilities

Job Purpose

Handle all incoming customer queries on Instagram and WhatsApp, convert them into orders, process online orders end-to-end, and run outbound WhatsApp campaigns to drive repeat sales.

Key Responsibilities

Query Handling
Respond to Instagram DMs, comments, and story replies within defined response time
Attend WhatsApp Business enquiries, share product photos, prices, and availability
Understand customer requirement, suggest suitable products, share catalogue

Order Management
Convert enquiries into confirmed orders; capture full order details (design, size, weight, customisation)
Coordinate with dispatch/accounts for payment confirmation, invoicing, and courier dispatch
Share tracking details with customer; handle delivery queries, returns, and exchanges
Maintain order register / Excel tracker with daily updates





Outbound & Campaigns
Send bulk WhatsApp broadcasts — current arrivals, offers, festive collections
Circulate advertisement creatives and catalogues to customer groups and broadcast lists
Maintain and clean customer contact database; segment by buying behaviour

Follow-Up & Relationship
Follow up on pending enquiries, abandoned orders, and quotations
Send birthday, anniversary, and festival wishes to customers
Call/message past customers for repeat purchase and feedback
Collect customer reviews and photos for social media use

Reporting
Daily report of enquiries received, orders converted, and pending follow-ups
Monthly sales target achievement report

Required Skills
Fluent in Hindi, English, Marathi (spoken); decent written English & Hindi
Comfortable with WhatsApp Business, Instagram, bulk messaging tools
Basic Excel / Google Sheets
Valuable convincing and follow-up ability, patient with customers
Jewellery product knowledge preferred (gold, diamond, silver basics)

Work Location: In person

📌 Sales Representative Mumbai
🏢 Binny's
📍 Mumbai