Company: Solertia Digital Solutions

Location: Delhi

Work Mode: Hybrid

Employment Type: Full-Time

Experience: 1–3 Years

Working Hours: 10:00 AM – 7:00 PM

Market: Indian B2B Market

Compensation: Competitive Salary + Performance-Based Incentives

Primary Objective: Generate qualified B2B opportunities and contribute to converting those opportunities into paying clients.

Core Process:

Research → Prospect → Outreach → Qualify → Follow Up → Book Meeting → Convert → Close

If you have hands-on B2B lead-generation experience and know how to turn targeted prospecting into genuine sales opportunities, we would like to hear from you.

About Solertia Digital SolutionsSolertia Digital Solutions is a digital solutions and marketing agency helping businesses grow through technology, digital marketing, advertising, and online solutions.

We are looking for a B2B Lead Generation Executive who can identify potential business clients in the Indian market, connect with decision-makers, generate qualified opportunities, and contribute directly to sales and revenue growth.

This is a target-driven and incentive-based role. The ideal candidate should have practical experience in B2B prospecting and understand how to identify, approach, qualify, follow up with, and convert potential business clients.

Candidates with experience working in a digital marketing agency, web development company, IT services company, SaaS company, or similar B2B environment will be preferred.

Key ResponsibilitiesB2B Lead Generation

- Research and identify potential B2B clients across the Indian market.
- Build targeted prospect lists based on industry, company size, location, business requirements, and decision-maker profiles.
- Identify and research key decision-makers such as business owners, founders, directors, CEOs, marketing heads, and other relevant stakeholders.
- Generate leads using professional prospecting and research platforms.
- Maintain a consistent pipeline of relevant and qualified prospects.
- Ensure that generated leads match the company's target customer profile.

Lead Generation ToolsThe candidate should have hands-on experience using tools such as:
- LinkedIn Sales Navigator
- Apollo
- Google Maps
- CRM platforms
- Email automation/outreach tools

The candidate should be capable of using these tools independently for prospecting, lead research, contact identification, outreach, follow-ups, and pipeline management. Outreach & Prospecting

- Initiate conversations with potential clients through appropriate B2B outreach channels.
- Conduct professional cold outreach and introduce the company's services to potential clients.
- Develop personalised outreach approaches based on the prospect's business and requirements.




- Run structured email outreach campaigns and manage follow-ups.
- Make cold calls to relevant prospects when required.
- Maintain regular and timely follow-ups with prospects.
- Build professional relationships with potential clients and decision-makers.

Lead Qualification
- Understand the prospect's business, requirements, challenges, and potential needs.
- Qualify prospects based on factors such as requirement, decision-making authority, budget, business fit, and purchase intent.
- Distinguish between general enquiries and genuine business opportunities.
- Provide relevant information about the company's services during the initial sales conversation.
- Handle basic objections and move qualified prospects toward the next stage of the sales process.

Sales & ConversionThis role goes beyond simply generating lead lists. The selected candidate will be expected to actively contribute to the complete sales process:

Prospecting → Outreach → Lead Qualification → Follow-up → Meeting → Sales Opportunity → Conversion

Responsibilities will include

- Schedule meetings with qualified prospects.
- Follow up with prospects until a clear outcome is achieved.
- Coordinate with the internal sales/team members where required.
- Maintain ownership of assigned prospects throughout the sales cycle.
- Work toward converting qualified opportunities into paying clients.
- Contribute directly to achieving monthly sales targets.

Target & PerformanceThis is a target-based role where performance will be measured primarily by business outcomes rather than simply the number of contacts collected. Key performance indicators may include:

- Number of qualified prospects generated
- Quality of leads generated
- Number of meaningful conversations
- Meetings/appointments scheduled
- Qualified sales opportunities created
- Follow-up and conversion rate
- Number of deals closed
- Revenue generated
- Overall contribution to the sales pipeline

The selected candidate will receive performance-based incentives based on successful business outcomes and sales closures. Requirements

- 1–3 years of experience in B2B lead generation, business development, inside sales, or a related role.
- Candidates with experience in a digital marketing or web development agency will be preferred.
- Candidates with relevant B2B lead-generation experience from other industries may also be considered.




- Strong understanding of B2B prospecting and outbound sales.
- Practical experience with LinkedIn Sales Navigator and Apollo.
- Experience using Google Maps for business research and prospect identification.
- Familiarity with CRM platforms and email automation/outreach tools.
- Ability to independently research companies and identify relevant decision-makers.
- Strong understanding of lead qualification and sales funnels.
- Comfortable with cold calling and outbound communication.
- Strong follow-up and relationship-management skills.
- Valuable verbal and written communication skills.
- Ability to communicate professionally with business owners, founders, directors, and senior decision-makers.
- Comfortable working with monthly sales targets and performance-based incentives.
- Strong analytical and research skills.
- Ability to manage multiple prospects and follow-ups simultaneously.
- Self-motivated, proactive, and result-oriented.
- Ability to learn and adapt to new prospecting strategies and tools.

EducationEducational qualification is not the primary criteria for this role. Relevant practical experience, sales ability, prospecting skills, and demonstrated results will be given greater importance.

Preferred ExperienceCandidates with previous experience in any of the following environments will be preferred:

- Digital Marketing Agencies
- Web Development Companies
- IT Services Companies
- SaaS Companies
- B2B Service Companies
- Advertising & Marketing Agencies
- Technology Companies
- Business Consulting
- Other B2B sales environments

Experience selling or generating leads for digital services or technology solutions will be an advantage. What We Expect From YouWe are looking for someone who:

- Doesn't depend entirely on pre-existing lead lists.
- Knows how to research and identify the right businesses and decision-makers.
- Can effectively use LinkedIn Sales Navigator, Apollo, Google Maps, CRM, and email automation tools.
- Understands the difference between a contact and a qualified business lead.
- Is comfortable initiating conversations with prospects.
- Can handle cold calling and outbound sales.
- Has strong follow-up discipline.
- Is comfortable working with sales targets.
- Takes ownership of converting opportunities into business.
- Is motivated by performance and incentives.

What We Offer
- Competitive fixed salary based on experience and capability.
- Performance-based incentives linked to results and sales closures.
- Hybrid working environment.
- Opportunity to work with a growing digital solutions agency.
- Exposure to B2B sales, digital marketing, web development, and client acquisition.
- Opportunity for professional growth based on performance.
- A results-oriented work environment.

📌 B Lead Generation Executive (Noida)
🏢 Solertia Digital Solutions
📍 Noida