Designation: Associate Director - Biddable Media /n Office Location: Gurgaon /n Position Description: /n As the Head of Biddable Media, you will own the strategic vision, execution, and scaling of our paid acquisition funnel across all auction-based environments. You will lead a high-performing team of media buyers and growth analysts, driving efficient customer acquisition, scaling budgets responsibly, and maximizing ROAS/LTV ratios. /n A critical component of this role is deep tactical expertise in mobile growth pipelines, specifically owning and driving exponential growth through Apple Search Ads (ASA). You will cross-collaborate with Data Engineering, Product, and Creative teams to build a sophisticated, attribution-first biddable media engine. /n Key Responsibilities /n 1.

Strategic Leadership & Scaling: /n /n

- Omnichannel Ownership: Define and execute the growth strategy across all biddable channels, including but not limited to Apple Search Ads (ASA) and emerging auction environments.

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- Budget & Portfolio Management: Oversee and dynamically allocate multi-million dollar ad spend budgets, continuously balancing scale with unit economics (CAC, LTV, MER).

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- Team Mentorship: Lead, mentor, and scale a team of media buyers, setting a high bar for analytical rigor, rapid experimentation, and data-driven execution.

/n /n 2.

Apple Search

Ads (ASA) Mastery: /n /n

- Advanced Optimization: Architect and scale advanced ASA campaign structures (Brand, Category, Competitor, Discovery) utilizing automated bidding platforms or custom scripts.

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- Keyword & MMP Synthesis: Conduct aggressive keyword exploration and mapping, tying ASA performance directly to down-funnel MMP metrics to ensure volume results in high-lifetime-value users.

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- Custom Product Pages (CPP): Strategize alongside product and design teams to build, test, and optimize Apple Custom Product Pages aligned directly to specific keyword intent, drastically scaling conversion rates ($CVR$).

/n /n 3. Data, Attribution & Creative Testing /n /n

- Privacy-First Attribution:



Steer the team through post-ATT and SKAdNetwork data constraints, leveraging probabilistic modeling and media mix modeling (MMM) to prove true incremental growth.

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- Creative Engine: Lead the creative testing matrix. Analyze performance hooks, iteration velocities, and format performance to fuel the design team with actionable data points.

/n /n Experience & Skills Required /n /n

- Experience: 7+ years of experience managing paid performance media, with at least 3 years leading a team and owning significant budget allocations ($>/$250k+/month$).

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- Apple Search Ads Focus: Proven track record of personally scaling app store footprints natively through Apple Search Ads. Advanced understanding of ASA auction mechanics, search match settings, and share-of-voice tools.

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- Data & Analytics Stack: Power-user of MMPs, Product Analytics tools, and BI interfaces (Tableau/Looker Studio).

Advanced

Excel/Sheets manipulation is mandatory; SQL knowledge is a huge plus.

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- Mobile Ecosystem Knowledge: Deep fluency in App Store Optimization (ASO) synergy, app store storefront testing, deep-linking frameworks, and user retention lifecycles.

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- Mindset: A unique blend of intense analytical discipline and creative problem-solving. You focus on incrementality and financial metrics over vanity platform data.

/n /n Work Environment Details: /n About Affle: /n Affle 3i Limited (NSE: AFFLE and BSE: 542752) is a global technology company enabling verticalized AI-led consumer conversions for advertisers globally, powered by the differentiated CPCU business model across Mobile, CTV and other agentic/autonomous intelligent connected devices (AICDs).



Affle enables advertisers to optimize targeting, personalize user engagement and maximize ROI by combining proprietary data, deep audience intelligence and advanced generative AI capabilities. /n Affle 3i Consumer Platform delivers verticalized solutions across industries and geographies at scale, helping marketers engage with audiences in more relevant and meaningful ways. With cutting-edge technology integrations, Affle maximizes user engagement at every stage of the consumer journey across connected devices.

Its AI-powered agents and algorithms go beyond automation and efficiency to deliver next-gen experiences through deep human-vs-non-human data distillation. /n For more details, please visit: www.affle.com /n About Newton: /n Newton by Affle: Powering Scalable iOS App Growth /n Newton, powered by Affle, is a cutting-edge performance-driven platform designed to accelerate iOS app growth through data intelligence, automation, and AI. With a holistic approach to user acquisition, Newton maximizes engagement across the iOS ecosystem, ensuring brands achieve sustainable and scalable growth. /n Harnessing the power of deep industry expertise and AI, Newton empowers brands to acquire high-value users through multiple strategic touchpoints. By seamlessly integrating Apple Search Ads, Custom Product Pages, and App Store Optimization, Newton helps brands optimize visibility, drive conversions, and boost ROI. /n At the core of Newton's innovation are advanced solutions like: /n Telescope – A powerful analytics suite for Apple Search Ads (ASA) and App Store Optimization (ASO). /n Opticks AI – Transforming creation of Custom Product Page /n Gen AI Insights – Delivering intelligent keyword recommendations, market trends, automated campaign optimization, and in-depth funnel analytics. /n With a 360° approach to iOS app growth, Newton enables brands to expand their market presence, enhance user acquisition, and achieve remarkable business /n To learn more visit www.newtonco.ai

📌 Associate Director Biddable Media (Gurugram)
🏢 Newton
📍 Gurugram