About Rajaram Foods

Rajaram Foods, formerly known as Capricorn Foods, is engaged in the food-processing and food-ingredients business, with a focus on Fruit Pulp, Fruit Purée, IQF Fruits & Vegetables and Food Ingredients.

As the company expands its domestic and international footprint, we are looking for an experienced sales professional to drive B2B business growth, develop strategic customers and strengthen the company's sales network.

Position

AGM – Sales & Business Development

Department

Sales & Business Development

Location

Delhi / NCR

Reports To

Sales Head

Experience

12 –15 Years

ROLE SUMMARY The AGM will own B2B sales and business development across multiple regions/zones, working through a team of Regional Sales Managers and Area Sales Managers rather than managing individual territories directly. The role focuses on multi-region revenue growth, strategic account acquisition, distributor network expansion and building a high-performing regional sales leadership team, in line with the overall strategy set by the Sales Head.

The candidate should have strong exposure to the food, FMCG, food ingredients or allied industries, a track record of managing other sales managers (not just individual contributors), and should be capable of developing relationships with large, strategic B2B customers.

KEY RESPONSIBILITIES

1. Sales Strategy & Business Growth

- Develop and execute sales plans for assigned markets and customer segments.
- Achieve revenue, volume and profitability targets.
- Identify new markets, territories and business opportunities.
- Build a strong sales pipeline and ensure timely conversion.
- Develop annual and quarterly sales plans.
- Monitor sales performance against targets and take corrective actions.

2. B2B Business Development

Develop and grow business with:

- Beverage and juice manufacturers
- Dairy and ice-cream companies
- FMCG and food companies
- QSR and restaurant chains
- Bakery and confectionery manufacturers
- Jam and sauce manufacturers
- Food ingredient companies
- HORECA and institutional customers
- Food processors
- National and regional distributors

Identify and approach strategic B2B accounts, and build long-term relationships with Procurement, Purchase, R&D;,



Commercial and senior management teams — converting new enquiries into commercial business.

3. Key Account Management

- Manage and grow strategic and high-value customers.
- Develop long-term customer relationships.
- Increase customer wallet share through cross-selling and current product opportunities.
- Understand customer applications, formulations and technical requirements.
- Coordinate samples, trials and product approvals.
- Negotiate commercial arrangements within approved company guidelines.
- Ensure customer retention and repeat business.

4. Market & Product Development

- Identify new applications for fruit pulp, fruit purée, IQF and food ingredients.
- Identify emerging market trends and customer requirements.
- Study competitor products, pricing and market positioning.
- Identify opportunities for new products and customized solutions.
- Coordinate with R&D;, QA and Technical teams for customer-specific requirements.

5. Distributor & Channel Development

- Identify and appoint suitable distributors/channel partners.
- Develop regional and national distribution networks where required.
- Set targets and review distributor performance.
- Develop strong channel relationships.
- Identify opportunities to expand market coverage.

6. Commercial & Profitability Management

- Handle commercial discussions and negotiations with customers.
- Monitor pricing, margins and customer profitability.
- Coordinate with Finance regarding credit limits, collections and outstanding payments.
- Work with Supply Chain and Operations to ensure timely order fulfilment.
- Ensure sales growth is aligned with profitability.

7. Sales Leadership Across Regions

- Lead, guide and develop Regional Sales Managers and Area Sales Managers across assigned zones.
- Set zone-wise and region-wise targets in line with the overall business plan.
- Review regional pipelines, forecasts and performance with each RSM/ASM.




- Conduct structured performance reviews and support succession planning within the regional sales team.
- Support recruitment and capability-building for regional sales leadership roles.
- Build a performance-driven, accountable and customer-focused sales organization across regions.

8. Market Intelligence

- Monitor competitor pricing, products and business activities.
- Track industry trends and customer movements.
- Identify potential strategic customers.
- Identify new geographic and application-based opportunities.
- Share market intelligence and business opportunities with senior management.

9. Reporting & Coordination

- Prepare monthly and quarterly sales reports.
- Maintain accurate sales forecasts and pipeline data.
- Track target vs. achievement.
- Coordinate with QA, R&D;, Production, Supply Chain and Finance.
- Provide regular updates to the Sales Head / Director.

CANDIDATE PROFILE

Experience

- 12 –15 years of experience in B2B Sales / Business Development.
- Strong experience in Food, FMCG, Food Ingredients or allied industries preferred.
- Experience in institutional sales and key-account management.
- Strong experience in new customer acquisition and business development.
- Experience handling large, strategic B2B customers.
- Experience in distributor/channel development preferred.
- Experience managing a multi-region sales team, including managing other sales managers (not only individual sales executives), is essential.
- Strong commercial negotiation and relationship-management skills.
- Good understanding of B2B sales cycles.
- Willingness to travel for customer meetings and business development.

Preferred Industry Exposure

Candidates from the following industries will be considered:

- Fruit Pulp / Fruit Puree
- Fruit Concentrates
- IQF Fruits & Vegetables
- Food Ingredients
- Beverages & Juices
- Dairy & Ice Cream
- FMCG
- Food Processing
- Bakery & Confectionery
- QSR / Institutional Food Business

Education

- Graduate/Postgraduate in Business Management, Sales & Marketing, Food Technology, Food Science or a related discipline.
- MBA/PGDM in Sales & Marketing will be an advantage.

Pay: ₹1,500,000.00 - ₹2,000,000.00 per year

Work Location: Hybrid remote in Ghaziabad, Uttar Pradesh 201001

📌 AGM Sales (Ghaziabad)
🏢 Maa Kudargarhi Group
📍 Ghaziabad