Job Description
The search landscape is being rewritten in real time. Google is no longer the only front door, buyers now discover, evaluate, and decide through ChatGPT, Gemini, Claude, and AI Overviews.
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nWe are looking for an AVP - SEO to lead this shift from the front, someone who can build and scale our AI-driven discovery practice while owning revenue, margin, and delivery excellence spanning AIO/GEO, SEO, Content, Performance, and CRO. This is a builder's role. You will define how an entire organization thinks about AI visibility.
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nKey Responsibilities
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n1. Lead AI-Driven Discovery (AIO/AEO/GEO) Practice
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Own AIO/AEO/GEO practice: strategy, delivery frameworks, and client outcomesn
Build and evolve the standard operating playbook for AI visibility, covering technical readiness, content authority, and brand presence across AI platformsn
Educate clients honestly on what AI can and cannot deliver, and set the right expectations earlyn
Train and upskill delivery teams so the entire organization speaks a consistent,



credible AIO & LLM narrativen
Stay ahead of a rapid-moving landscape (LLM behaviour, platform updates, ranking signal shifts) and translate that into strategy changes before competitors catch upn

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n2. Revenue & Margin Accountability
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Own revenue and margin outcomes for your portfolio, tracked against real dashboardsn
Protect and grow margins through smart resourcing and effort tracking, without compromising delivery qualityn
Retain enterprise accounts for the long term by staying close to outcomesn
Shape winning proposals with the sales team, with AI-driven discovery expertise as your edge in the roomn
Spot and convert cross-sell and upsell prospects as client needs evolve toward AIO and beyondn

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n3. Delivery & Operational Excellence
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Ensure high-quality, timely, outcome-driven delivery across every account in your portfolion
Track effort variance against baseline estimate

📌 Avp Seo Ramatola
🏢 Infidigit
📍 Ramatola