Job DescriptionRole Title: Digital Product Owner – Customer Onboarding Journey Ecosystem
nLocation: Mumbai, India
nReporting To: Head – Digital Client Acquisition
nType: Full‐time
nRole Objective
nOwn and optimize the DIY digital journey ecosystem across account opening, onboarding, trading, and lifecycle management. Ensure seamless customer experiences, competitive benchmarking, CRM integration, compliance, and measurable business outcomes.
nKey Responsibilities
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DIY Account Opening & Onboardingn
Monitor and own the end‐to‐end DIY account opening journey.n
Track completion rates, drop‐offs, and recovery strategies.n
Ensure frictionless KYC, onboarding, and activation.n
Competition Benchmarkingn
Benchmark DIY journeys against top 5 brokers and fintech's.n
Map features, communication flows, and conversion tactics.n
Recommend enhancements to ensure parity and differentiation.n
CRM Integration & Drop‐Off Communicationn
Ensure CRM is seamlessly integrated with DIY journeys.n




Automate communication to prospects who drop off mid‐journey.n
Monitor creatives, messaging, and feedback loops for effectiveness.n
Customer Communication & Engagementn
Own end‐to‐end lifecycle communication (prospects → active traders → retained customers).n
Monitor digital communication channels (email, push, in‐app).n
Ensure personalization and relevance of campaigns.n
Digital Trading Adoptionn
Track how many customers are trading digitally.n
Monitor order volumes, frequency, and adoption metrics.n
Drive initiatives to increase digital penetration.n
Performance & Feedback Monitoringn
Test DIY journeys across desktop, mobile web, iOS, and Android apps.n
Validate app behaviour across different handsets and OS versions.n
Monitor speed, errors, and customer feedback to ensure reliability.n
A/B Testing & Data‐Driven Improvementsn
Conduct A/B testing on journey steps, creatives, and UI/UX.n
Share results with m

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