Role Overview
You’ll be the growth engine and cultural architect of Vibecoderz. As founding CMO, your mandate is to build Vibecoderz into the default home for AI-native developer learning. Think Notion’s bottoms-up adoption meets Discord’s community energy.
Your job: scale Vibecoderz from 0 → 100K+ active users → 20K+ paid subscribers within the first year, while building a sticky ecosystem where developers learn, build, and share. You’ll drive community-led growth, viral loops, world-class campaigns, and developer-first storytelling.
You are not just running campaigns — you are building a category: Superficient Learning.
Key Responsibilities
GTM & Growth Strategy
Define and execute Vibecoderz’ B2C growth playbook.
Build funnels from free sign-ups → Pro plan upgrades → long-term retention.
User Acquisition & Paid Conversion
Drive 20K+ paid Pro users within Year 1.
Optimize onboarding flows, trial → paid conversion, and habit loops.
Community & Culture
Build Vibecoderz’ Discord HQ into a 10K+ member developer hub.
Launch rituals (challenges, AMAs,



hackathons, leaderboards) to retain members.
Brand Building & Positioning
Craft Vibecoderz’ brand identity: logo, voice, design language, and category narrative.
Position Vibecoderz as the “Notion for AI learning” in the developer ecosystem.
Content & Events
Publish high-quality blogs, tutorials, videos, and byte courses.
Run webinars, AMAs, and virtual hackathons with CTOs, VPs of Eng, and researchers.
AI-Native Marketing Execution
Leverage AI tools for content generation, campaign automation, and lead scoring.
Build Martech pipelines with Segment, HubSpot, Apollo, and n8n.
User Feedback Loops
Continuously listen to developers via Discord, Twitter, GitHub.
Synthesize insights back into the product roadmap with PM/CTO.
Retention & Engagement
Design habit loops (daily streaks, progress dashboards, certificates).
Ensure >80% 12-month retention for paid subscribers.
UGC & Viral

📌 Chief Marketing Officer Hyderabad (India)
🏢 Gradientflo Labs
📍 India