Designation: Assistant Manager – Meta Operations
Location: Gurgaon

Role Overview
We are looking for a performance-driven Assistant Manager – Meta Operations to manage campaign strategy, execution, optimization, and performance across Meta platforms (Facebook & Instagram).
The role will focus on driving operational excellence, campaign performance, and revenue outcomes across advertiser portfolios in a fast-paced AdTech setting. The ideal candidate should have solid hands-on expertise in Meta Ads Manager, campaign optimization, audience experimentation, and tracking.
Key Responsibilities
Own the end-to-end execution and management of Meta Ads campaigns across performance and brand objectives.
Design, launch, monitor, and optimize campaigns to achieve key performance metrics including CPA, ROAS, CTR, and conversions.
Manage advertiser accounts and act as a key Account Management and Client Management point of contact, ensuring effective communication, performance alignment, and timely resolution of client requirements.




Work closely with clients and internal stakeholders to understand business objectives, translate them into campaign strategies, and drive performance outcomes.
Conduct structured A/B testing and audience experimentation to identify prospects for performance improvement.
Implement best practices across bidding strategies, audience segmentation, creatives, placements, and funnel tracking.
Monitor campaign performance dashboards and proactively identify trends, gaps, and actionable optimization opportunities.
Work with DTC brands to understand their business objectives, customer journey, conversion funnel, and performance marketing requirements.
Collaborate with Analytics and other internal teams to improve measurement, attribution, and reporting accuracy.
Manage and troubleshoot MMP and third-party integrations to ensure accurate tracking, attribution, event flow, and campaign measurement.
Act as the operational point of co

📌 Assistant Manager – Meta Operations Gurugram
🏢 Affle
📍 Gurugram