Key Responsibilities
Owning up media planning and delivery for key account
Day to day client servicing, optimization of on-going campaigns and coordinating between the client and internal teams
Manage the day-to-day implementation, optimization, and performance of on-going campaigns. Assist in strategic analysis of campaigns
Manage day-to-day client interaction along with the final plan presentation to the client
Owning up brand and individual KPI’s to drive business goals
To supervise and design media plans using appropriate media tools.
To create culture of innovation and have all contribute to creative media solutions.
To proactively provide inputs/ directions to client and be responsive for client needs
Facilitate development of team members through on –the-job coaching and initiate developmental training.
To ensure smooth team functioning and timely resolution of team conflicts

Job Related Skills
Developing Media Strategy to achieve respective brand’s objectives
Planning,



implementing & execution of the campaigns
Overall account management- suggesting digital innovations, brand & campaign strategy, performance reviews, managing the respective stakeholders
Manage complex projects with an ability to handle multiple projects at a time
Set and meet deadlines for self as well as others
Abreast with industry trends and innovations to drive thought leadership in business.
Media dashboard experience – Adwords, Dv360, Facebook
Analytically bent with Creative mindset
Thorough understanding and management of media governance processes and inter department relationships

Most Significant Skills
Robust in verbal, numerical and strategic reasoning
Valuable presentation and communication skills
Inter-personal relationship builder and stakeholder management is critical
Knowledge of media planning tools – Comscore, GWI, Similarweb etc.

📌 Branding Analyst Mumbai
🏢 Publicis Groupe India
📍 Mumbai