Responsibilities:

Role: Executive Social Media Optimization (SMO)

Key Responsibilities:
Manage and optimize social media platforms, including Facebook, Instagram, LinkedIn, and YouTube.
Plan, execute, monitor, and optimize Meta Ads and Google Ads campaigns to improve reach, engagement, leads, and ROI.
Analyze campaign performance and prepare regular performance reports and insights.
Coordinate with the Graphics/Design Team for creatives, banners, posts, and ad assets.
Coordinate with the Content Team for social media posts, captions, blogs, ad copies, and campaign content.
Coordinate with clients for requirements, approvals, feedback, campaign updates, and deliverables.
Prepare and maintain client-related documents, campaign plans, content calendars, reports, presentations, and other project documentation.
Stay updated with social media trends, advertising best practices, platform algorithms, and competitor activities.

Required Skills:
Hands-on knowledge of Meta Ads Manager and Google Ads.
Positive understanding of social media analytics and campaign optimization.




Robust coordination, communication, and client-handling skills.
Good MS Office/Google Workspace and documentation skills.
Ability to manage multiple campaigns and deadlines simultaneously.

SMO Strategy Development:

Develop and execute comprehensive SMO strategies aligned with overall marketing and business objectives.

Conduct audience analysis and identify key demographics for targeted social media campaigns.

Stay abreast of social media trends and emerging platforms to recommend creative strategies.

Social Media Content Management:

Plan, create, and curate engaging content for various social media channels.

Collaborate with the content team to ensure brand consistency and alignment with SMO objectives.

Implement best practices for content optimization on each platform.

Audience Engagement and Community Building:

Foster a sense of community by actively engaging with the

📌 Social Media Executive Noida
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📍 Noida