Agency Lead – Creative & Digital

Company:
Adfinity Global Solutions

Location:
Kochi

Employment type:
Full-time

About the role

Adfinity is looking for a creative and commercially minded leader to bring greater focus to how we build and communicate our brands. Our work spans LED displays and digital out-of-home, alongside in-house brands and ventures including Fanbella. Each has a distinct audience and ambition, but all need strong ideas, consistent execution and a explicit connection between marketing activity and business outcomes.

The Agency Lead will shape creative and digital marketing strategy across these businesses, turn priorities into campaigns, and build the people and processes needed to deliver excellent work. This is a hands-on leadership role for someone who can move comfortably between brand thinking, creative direction and execution.

What you’ll do
Work with business leaders to understand each brand’s goals, audience and positioning, then translate them into practical marketing plans.
Lead campaign concepts and creative direction across digital,



social, video and screen-based formats.
Guide Fanbella’s audience growth and engagement campaigns while developing a distinct approach for Adfinity’s B2B communications.
Plan and oversee digital marketing activity, including content, paid campaigns and performance reporting.
Set briefs, review creative work and maintain quality and consistency across channels.
Coordinate internal talent and external specialists, building a capable team as needs grow.
Establish transparent workflows, budgets and measures of success for each project.
Spot opportunities to apply the team’s creative and digital capabilities to Adfinity’s client work where there is a strong fit.

What we’re looking for
Experience leading creative and digital campaigns in an agency, brand or growth-focused business.
Robust strategic judgment and the ability to turn a business objective into a compelling idea and an executable plan.

📌 Agency Lead Kochi
🏢 Adfinity Global Solutions (P) Limited & Adfinity Digitals LLC UAE
📍 Kochi