Digital Marketing Manager – Strategy & Brand Growth

Company: Planning Labs
Location: Mumbai – Work from Office
Employment Type: Full time
Experience: 2–5 Years

About the Role

Planning Labs is looking for a Digital Marketing Manager who understands brands, audiences and culture — not just social media posting.

We need someone who can think strategically, build campaigns, identify trends and translate business objectives into robust digital communication.

You will work across multiple brands and industries, developing digital strategies that are creative, relevant and performance-driven.

Key Responsibilities
Develop complete digital marketing and social media strategies for clients
Conceptualise campaigns from insight → big idea → content → execution
Create monthly/quarterly content and campaign plans
Identify emerging social media, content, AI and digital trends
Develop brand positioning, communication themes and content pillars
Plan campaigns across Instagram, LinkedIn, YouTube, Meta and other relevant platforms




Write and review strong campaign concepts, captions, hooks and communication
Create briefs for designers, video editors, creators and production teams
Work closely with clients to understand their business and marketing objectives
Analyse campaign and content performance and recommend improvements
Present strategies, ideas and campaign concepts confidently to clients
Maintain brand consistency across digital communication
Explore influencer, performance marketing and new digital growth opportunities

What We're Looking For
Excellent command of written and spoken English
Strong understanding of branding and consumer communication
Up-to-date with social media trends, formats and platform changes
Ability to think creatively as well as strategically
Robust presentation and storytelling skills
Understanding of Meta Ads / Google Ads and performance marketing
Comfortable handling multiple brands simultaneously
Ability

📌 Digital Marketing Manager Mumbai
🏢 Planning Labs
📍 Mumbai