Job Description

UI/UX Writer

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At Traya Health

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About Us:

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Traya is an Indian direct-to-consumer hair care platform that provides a holistic treatment for

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individuals experiencing hair loss. Through personalized consultations, we identify the root

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cause of hair fall using a combination of Ayurveda, Allopathy, and Nutrition. Our unique

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diagnostic platform, combined with medically trained hair coaches and proprietary tech,

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ensures customers receive customized solutions delivered right to their doorstep — and the

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ongoing guidance they need to stay on track. Founded by Saloni Anand

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(techie-turned-marketeer) and Altaf Saiyed (Stanford GSB alumnus), Traya's mission is to

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de-stigmatize hair loss, address its emotional and psychological impact, and make effective

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treatment accessible to all. Our Vision We aim to create a global awareness movement

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around hair loss while delivering a scientifically proven, holistic solution that combines the

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best of three sciences.

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About the Role:

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Own and optimize app and web copy to improve click-through rates (CTR), drive successful experiments, and build a customer panel for copy testing.
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Own CTR and conversion rate (CVR) performance across push notifications, WhatsApp, and SMS communications. Develop a comprehensive understanding of the funnel and recurring campaigns, and continuously optimize copy through testing and iteration.
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Own in-app video content strategy and performance, including watch time and thumbnail CTR. Conduct topic and content research to develop high-quality videos in collaboration with in-house doctors.
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Develop a robust voice-of-customer program through call listening and transcript analysis, translating insights into actionable content and communication improvements.
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📌 Ui/ux Writer Mumbai
🏢 Traya
📍 Mumbai