Role & responsibilities

We are an international eCommerce company with multiple stores on Shopify within the home furnishings segment.

We are looking for an experienced Digital Marketing Manager to lead and execute digital marketing strategy for our brands across performance marketing, SEO, content, email, eCommerce website management and paid advertising channels.

The ideal candidate should have robust hands-on experience with SEO, content strategy, performance marketing, social media marketing, along with the ability to manage campaigns, analyze performance, and guide a marketing team.

Key Responsibilities
Develop and execute the overall digital marketing strategy aligned with business, lead-generation, revenue, and brand-awareness goals.
Drive performance marketing initiatives focused on lead generation, conversions, customer acquisition, and ROI.
Manage and improve the company's SEO and SEM strategy, including keyword research, on-page optimization, content planning, and performance tracking.




Plan and execute social media strategies across relevant platforms to improve engagement, reach, and brand visibility.
Own the content marketing strategy, including campaign ideas, content calendars, research, creative concepts, copy direction, and scripting.
Develop marketing concepts and scripts for social media posts, reels, videos, advertisements, landing pages, and promotional campaigns.
Plan and execute email marketing campaigns, including promotional, lead-nurturing, and customer-engagement communications.
Take end-to-end ownership of the company website from a marketing perspective. Manage regular website updates, content changes, landing pages, forms, banners, CTAs, product/service pages, and other website requirements.
Identify and coordinate resolution of broken links, technical issues, tracking issues, UX problems, and performance gaps.
Work closely with developers/designers or external agencies for website enhancements and fixes.
Monitor

📌 Digital Marketing Manager Delhi
🏢 Spiffy Spools
📍 Delhi