Key Responsibilities:
Drive sales and distribution across the assigned region through the General Trade channel.
Manage distributors, dealers, and key retail outlets to achieve monthly/annual sales targets.
Expand market reach, numeric distribution, and product availability across the territory.
Lead and motivate the sales team to deliver business objectives.
Monitor secondary sales, stock levels, market trends, and competitor activities.
Ensure effective execution of schemes, promotions, visibility, and merchandising.
Build robust relationships with distributors and key trade partners.
Track sales performance and prepare regular MIS/reports for management.
Candidate Profile:
Graduate/MBA with 15+ years of FMCG sales experience, preferably in General Trade.
Solid distributor management and team-handling skills.
Good knowledge of the assigned market and retail ecosystem.
Target-oriented, analytical, and robust in execution.
Willingness to travel extensively within the assigned region.