A. A/ID engagement
Identify, Engage & Nurture top retail Architects/IDs and deepening engagement through repeat visits
Become the single point of contact for Merino for adopted A/IDs
Create avenues of local/national engagements through
Personal Invites to Exhibitions
Studio Presentations
Focused meetings at Display Centre (if available)
Plant visits
Keep A/IDs and associated teams knowledge updated on Merino portfolio
B. Drive product specifications and sales through A/IDs
Meet direct customers wherever required to drive closure
Facilitating folder requirements, customer interaction & selections
C. Drive Loyalty Program: Enroll current A/IDs in the Merino eMERaldz loyalty program