Responsibilities
Design multi-touch outbound campaigns across LinkedIn and cold email
Define ICPs, buyer personas, and targeting strategies
Build scalable outreach sequences that generate qualified meetings
Identify and build high-quality prospect databases
Use AI tools and automation to filter irrelevant prospects and refine targeting
Continuously improve ICP accuracy and campaign targeting
Run and manage LinkedIn outreach campaigns
Execute cold email sequences with personalization
Launch and optimize multi-touch outbound campaigns
Write high-performing outbound messaging
Personalize outreach at scale using AI and automation tools
Continuously test recent messaging angles
ICP research and targeting
Filtering and cleaning prospect lists
Generating personalized outreach messages
Campaign automation
Performance analysis and optimization
Track campaign performance metrics including open rates, reply rates, meeting conversion, pipeline contribution, and continuously optimize campaigns based on data
Requirements
2+ years experience running outbound lead generation campaigns
Strong experience with LinkedIn outreach and cold email campaigns
Preferably worked with B2B technology companies / SaaS / IT services
Proven track record of generating qualified meetings through outbound
Strong understanding of B2B buyer psychology and messaging
Highly comfortable using AI tools and automation to scale outreach
Analytical and highly execution-driven
Tools You May Have Used
LinkedIn Sales Navigator
Apollo
Instantly
Lemlist
Clay
PhantomBuster
HubSpot
Salesforce
Zapier
Make
ChatGPT
Claude
AI writing tools
What We Value Most
We care less about titles and more about results.
Think like a growth hacker
Move rapid and experiment constantly
Care deeply about pipeline impact
Use AI and automation to work 10x faster
Job Types
Full time, Permanent
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.