Campaign Specialist Growth & Performance Marketing

Company: Livspace
Location: Bangalore
Experience: 2–4 Years
Function: Growth & Performance Marketing
Primary Platform: Meta Ads

About the Role

Livspace is looking for a driven and analytical Campaign Specialist to join the Growth & Performance Marketing team in Bangalore. This role involves managing and scaling performance campaigns across 30+ cities in India, with a strong focus on Meta Ads.

The ideal candidate should be highly data-driven, comfortable working with raw campaign data, and capable of independently identifying and solving complex performance challenges.

Key Responsibilities

- Plan, execute, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
- Own campaign structuring, budgets, bidding, audiences, placements, and creative optimization.
- Work with Advantage+, CAPI, and tROAS bidding to improve campaign performance.
- Monitor and analyze campaign performance across the complete marketing funnel.
- Diagnose and independently resolve issues such as CPL spikes, delivery challenges, conversion drops, and performance fluctuations.
- Analyze raw data to identify non-obvious performance trends and actionable insights.
- Drive improvements in CPL, lead volume, conversion rates, ROAS, and lead quality.
- Build and evaluate structured A/B tests across creatives, audiences, campaign structures, and bidding strategies.
- Work closely with Creative, Analytics, Category, and other cross-functional teams to translate insights into action.
- Contribute to campaign planning, forecasting, budget allocation, and performance reviews.
- Stay updated on Meta platform changes, auction dynamics, campaign best practices, and emerging performance marketing trends.




- Use data and experimentation to continuously improve campaign efficiency and scalability.

Requirements

- 2–4 years of hands-on Performance Marketing experience, with the majority of experience focused on Meta Ads at scale.
- Strong hands-on expertise in Meta Ads Manager.
- Experience managing high-spend, multi-city, or multiple performance campaigns.
- Strong understanding of campaign structure, audience targeting, bidding, attribution, and conversion funnels.
- Experience with Advantage+, CAPI, and tROAS is preferred.
- Strong analytical and problem-solving skills with the ability to work with raw data rather than relying only on dashboards.
- Strong proficiency in Excel / Google Sheets.
- Ability to independently investigate campaign performance issues and identify root causes.
- Strong understanding of performance metrics such as CPL, ROAS, CTR, CVR, conversion volume, and lead quality.
- Excellent communication and stakeholder-management skills.
- Engineering background preferred for structured and first-principles problem solving.

Valuable to Have

- SQL knowledge.
- Experience with Looker, Power BI, Tableau, or other BI tools.
- Experience with Google Ads.
- Experience with large-scale lead generation or consumer-facing businesses.
- Exposure to attribution, tracking, experimentation, and funnel analytics.

Ideal Candidate

We are looking for someone who goes beyond monitoring dashboards — a data-driven problem solver who takes ownership of campaign performance, digs into the numbers, identifies root causes, and proactively implements solutions.

Location: Bangalore
Experience: 2–4 Years
Reporting To: Growth & Performance Marketing Leadership
Primary Platform: Meta Ads

📌 Campaign Specialist (Bengaluru)
🏢 LivSpace
📍 Bengaluru